Nano-influencers are regarded as regular everyday social media users, with between 100 and 10,000 followers on some of the most popular social media platforms, including Instagram, YouTube, TikTok, and others. They are not often thought of as professional influencers, and the majority of their postings consist of commonplace material like memes, pet videos, pictures of their friends and family, and similar content. Nano-influencers frequently receive little to no income in exchange for publishing sponsored content on their social media platforms in their capacity, as opposed to traditional bigger-sized influencers who are typically compensated by marketers to sway their followers and cultivate a particular aesthetic. Brands that offer simple-to-ship, reasonably priced products and have product or brand recognition as their top priority might consider using nano-influencers. Brands with more expensive or challenging-to-ship goods or services may find it challenging to work with nano-influencers since the expense of giving out a lot of free products may be more than their influence and reach. Nano-influencers may also not be a good fit for brands with strict photo guidelines or carefully curated aesthetics, but when working with a top nano influencer agency, these influencers can make excellent partners for brands looking to grow their business with undiscovered stars of the influencing world.

Some of the most popular nano influencers in 2022 are:

• Chantelle Coustol

Chantelle is a top nano influencer on Instagram, a parenting influencer from Canada living in Texas, a wellness advocate, and a successful businesswoman.

• Kalan Laws

Successful model, sportsperson, actor, and fashion influencer Kalan Laws resides in Houston, Texas. He represents the Southern Gents and Hattitude brands as their brand ambassadors.

• Jill Smokler

Jill is a well-known businesswoman, significant nano-influencer, best-selling writer, motivational speaker, and successful community builder.

• Teresa Vandervort

Teresa is a qualified nurse who also runs a thriving home-based company called Topanga Scents. She also enjoys cooking, making crafts from scratch, and decorating the interior of homes.

Brands and any nano influencer agency may find the most appropriate nano influencers on a variety of social media platforms, including Instagram, Twitter, TikTok, Facebook, YouTube, and other websites. Brands may find specific nano-influencers by looking at the keywords and associations in the influencers’ bio. By doing this, individuals may determine whether their work is marketable and focus on their areas of interest and expertise. Brand or a nano influencer agency may also apply filters depending on their interests, gender, age, area, activity in social media, category, and more.

Utilizing hashtags on social media sites is another successful method for discovering nano influencers. The following are a few methods for spotting influencers by utilizing the power of hashtags:

• Examining trending hashtags within the intended market

Brand or a nano influencer agency may do this by looking for keywords in their niche and determining whether or not they have a high density. Additionally, they may examine the hashtags influencers are using and compile a list of the most well-liked profiles in their respective sectors.

• Check out every relevant hashtag

Brand or a nano influencer agency may examine all posts and profiles that have used a certain hashtag when they visit a specific one that seems most relevant to them. It’s also advised to copy the profiles the brands like into a spreadsheet, paying particular attention to those that seem to be a good fit for them.

• DMs are a good place to start when engaging influencers

Use the best outreach templates you can create to conduct influencer outreach or collaborate with the finest nano-influencer agency to use their well-established, top-notch designs.

Additionally, brands don’t frequently search for influencers on their own social media accounts or comparable accounts. This is the ideal approach, particularly for locating nano-influencers. After conducting their investigation, brands will be astonished at the number of influential individuals they can identify among their follower list that have the required following size. By utilizing various Google extensions and tools, a brand or a nano influencer agency may complete this task manually and expect the best optimal results for their nano influencer campaigns.

After brands and agencies have identified the best nano influencers, it’s critical to understand how to maximize their potential. Their lack of expertise may be one obstacle, but their big challenge is to create compelling material that draws in as many social media users as possible. The following are some effective tactics for high-quality nano-influencer campaigns:

• Gifting brand items to nano influencers in exchange for reviews

One of the greatest nano influencer marketing methods is influencer gifting since having influencers interact with a product or experience a service enables them to positively promote it and increase brand recognition. A fantastic strategy to launch your campaign is to ask a nano influencer to endorse a brand’s product in exchange for payment or merchandise.

• Having nano influencers provide their followers with deals and promotions

This can be a promotional code, an affiliate link with a discount, or even just a notice of a sale. The purpose is to persuade their target market to try out the brand’s goods and services on a budget. As an alternative, brands might even charge full price for the transaction itself while providing a gift that goes with it.

• Supporting the next nano influencer’s social media giveaway

Giveaways attract a lot of new clients and have a history of improving the brand’s online sales.  Giveaways may be an easy and affordable approach to promoting your business or product while offering the influencer a larger audience. Everyone likes the chance of receiving something for nothing. Every industry and business will approach giveaway sponsorship differently, but there are usually certain standard giveaway formats and procedures.

• Creating brand ambassadors out of nano influencers

With nano influencers, this is simple in many ways and has a lot of marketing and ad benefits.  They are eager to monetize their influence because they haven’t received many offers in their careers. A higher level of genuineness will also increase their followers’ trust. The fact that brand ambassadors expand their brands alongside yours makes it an even larger victory for nano influencers.

• Taking advantage of user-generated content from nano influencers

Brands should take advantage of frequent and free content creation by nano-influencers. Nano influencers should be encouraged by brands to publish pictures of themselves using their goods or demonstrating the effects of using their services. By doing this, companies may increase brand or product exposure without coming off as intrusive advertising.

Brands may use nano influencers to expand into new areas and strengthen relationships with current customers. These regular individuals are perfectly suited to assist brands in expanding their operations and reaching their target market because of their high levels of involvement, zeal, and authenticity. The best part about them is that they are simple and affordable to use in a struggling economy. The following are some of the most important benefits of working with nano influencers:

• Much more authenticity is produced by nano influencers

Nano influencer profiles are not a major source of worry for businesses. The majority of consumers who follow nano influencers tend to take what they have to say more seriously than they may with more well-known figures and base their purchasing decisions on reliable information rather than spammy additional content.

• Nano influencers enjoy a more reliable rapport with their internet audience

A nano-influencer, as opposed to a mega-influencer, cultivates a sense of connection and community and has a more natural interaction with their followers. A mega-influencer could inundate potential clients with advertisement after advertisement. A nano-influencer is a real person who engages in genuine interactions with other ordinary users to forge connections that can help companies build greater trust in the industry and develop closer bonds with their customers.

• Nano influencers have very significant engagement rates

Of course, one explanation for this is that a larger portion of their followers are often individuals they know directly. Nano influencers are better at replying to their fans’ postings and comments since they don’t have as many individuals to monitor and engage. This establishes a feedback loop that promotes participation and helps companies increase dependable and favorable brand recognition and media coverage.

• Nano influencers are quite affordable

The influencing business is aware that some influencers may be highly expensive to deal with, often as a result of their enormous following. Nano influencers frequently accept free goods or compensation through an affiliate link. This is a low-risk method of paying the influencer in both situations. Giving away free goods enables the influencer to collaborate with businesses and provide the content they require.

• Nano influencers are usually far more motivated

At this stage of their influencer careers, the majority of nano influencers are content to merely promote products, grow their online communities, and gain recognition for their diligent work on their social media presence. Even if they are not yet being paid, the attention is quite satisfying. On the other side, it turns into more of a commercial agreement when businesses begin to compete for their endorsements.