Macro-influencers are frequently referred to as social media celebrities. They stand out from micro and other influencers because of a few characteristics that make them recognizable. For example, macro-influencers produce a lot of online content including videos, photos, and blog posts, and for many of them, social media platforms have taken the role of their workplace, which explains how they can operate like a real business. They are also characterized by the size and influence of their community.

Macro influencers are frequently recognized and contacted by global businesses for their exposure and undeniable popularity since they are typically regarded as multinational social media superstars. As a result, their postings have a much wider audience, which increases media exposure, traffic, and revenue for a brand or a macro influencer agency that works with them. It also increases their audience reach and social media visibility, which is why are they in such high demand.

Macro-influencers are typically hired more frequently because of their positive and solid social media reputation.  Because of this, they are sought after for marketing campaigns with reputable companies, broadening the reach of their reputation even outside of the internet. Another definition classifies any social media author with 100K+ followers and a minimum engagement rate of 3% as a macro-influencer. Macro-influencers occasionally have other roles, including that of celebrity, TV personality, athlete, or thought leader in their community. Macro influencers can use their notoriety to develop a wide following and a community on social media, in a fraction of the time that it could take a micro-influencer. Because of their enormous fan bases, macro-influencers may even help brands build their business by fast increasing their social media followings and online presence.

There are several methods for finding the finest influencers online. As your initial and most important step in this process, always first select the social media network you want to concentrate on. Because, for example, discovering influencers on Instagram is considerably different from finding thought leaders on LinkedIn, social media platforms may have a significant impact on your search results. Since each social media network has a unique audience, audience demographics, perks, and commercial opportunities, your decision on the platform should be based on your marketing objectives and goals.

After identifying the most effective exposure channel, it’s time to research the industry specialization for your company or brand. Look into the macro influencers that your competitors have collaborated with, along with the hashtags they use and the individuals they tag in their posts. Use these hashtags to find social media profiles that publish pertinent information. For instance, look through this list and evaluate the social performance of each profile. These factors may include their following, interaction, content posted, etc.

Brands can also submit a list of criteria for possible influencers to a macro influencer agency, such as The Top Influencer Marketing Agency. They often have a sizable database of the top influencers of various shapes and sizes that might aid in the growth of your company and the accomplishment of your marketing objectives.

Some of the most popular macro influencers in 2022 are the following:

• Chiarra Ferragni

One of the most well-liked macro influencers in 2022 is the Italian businesswoman Chiara Ferragni. She gained notoriety for “The Blonde Salad,” a design blog that she established in 2009 and expanded into a major worldwide retail operation. Chiara has also worked with many well-known companies, including Chanel, Louis Vuitton, and Christian Dior.

• Camila Coelho

Fashion and beauty blogger Camila Coelho, one of the most well-known macro influencers, is best known for her MakeUpByCamila YouTube channel and self-titled website. She currently has more than 8 million Instagram followers in addition to more than 3.4 million YouTube subscribers.

• Aimee Song

Aimee Song, an LA-based interior design blogger best known for her Song of Style blog, is one of the top fashion macro influencers and one of the top Instagram influencers of 2022. She gathered more than 5 million Instagram followers thanks to her modest apparel and jewelry store.

• Danielle Bernstein

One of the most well-known macro influencers is also Danielle Bernstein, who is well known for her hugely successful blog We Wore What. Her incredible career as an influencer and social media whiz earned her a spot on the Forbes “30 Under 30” list in 2017. She has also started her own clothing labels, Second Skin Overalls, and Onia, and has collaborated with numerous well-known companies.

• Adam Gallagher

Adam Gallagher, a lifestyle and macro influencer from New York City, founded the hugely successful site I Am Galla, where he features his stunning photography and posts about clothes, travel, and leisure. He has more than 1.9 million followers on Instagram, which shows how well-liked he is. Adam has also received a Bloglovin Award in the Best Men’s Fashion Blog category.

Before choosing a macro influencer, a company or macro influencer agency will frequently weigh the benefits and drawbacks. Working with a macro influencer has many significant benefits, some of which frequently include the following:

• Enhanced Reach

A single post from a macro influencer may reach far larger audiences, and their audiences are more diverse than those of mid-tier influencers with 50,000–500,000 followers or micro-influencers with 1,000–100,000 followers. This makes a macro influencer a desirable choice if you want to increase brand recognition. Furthermore, if a brand or macro influencer agency finds a macro influencer with high engagement levels, it may raise their conversion rate and boost traffic.

• Increased Competence

Macro influencers frequently have expertise in working with companies and producing high-quality content that has measurable results since they have accumulated massive followers of millions or more. This facilitates a more relaxed and effective partnership between an influencer and a company. Additionally, many macro influencers are represented by an expert macro influencer agency like The Top Influencer Marketing Agency which generates set terms and conditions for influencer-brand collaborations.

• Lower Risk

Influencers who are more qualified frequently pose less of a danger to companies. Macro influencers have developed a distinctive voice and a loyal following. Many micro-influencers, on the other hand, are still trying to develop their brand and win their followers’ trust. Some micro-influencers have also been found to buy or acquire “fake” followers to increase their following and seem more powerful. This poses a danger to marketers since these fans frequently do not engage with influencers or allow themselves to be affected by them.

Even while this is typically not the case with macro influencers, you can detect fake followers if you want to be sure, by looking into their accounts to see whether they are managed by actual individuals, checking their interaction rates, examining their most recent posts, and similar.

For extra certainty, you can use specialized scanning tools or services, such as Social Audit Pro, to identify fake followers, or you can work with a reputable macro influencer agency, which typically has already built out sizable networks of the highest-caliber, well-researched, and in-demand macro influencers.