Since it was created, TikTok has become the home to millions of top social media influencers who brands adore to work with because of their global popularity and recognition. TikTok is a social media network that is only focused on producing 15–60 second short-form videos. These videos might cover a variety of topics, including lip-synching, dancing, cooking, pranks, and comedy, but their primary focus is nowadays on sponsored content, brand partnerships, and advertising that is focused on delivering exceptional outcomes. TikTok is a user-friendly site designed mostly for young people that allows users to make films while mimicking their favorite songs or audio filters.

TikTok influencers are well-known individuals that have a sizable fanbase that they have cultivated via the creation of interesting online posts and material on the TikTok platform. Their accounts have grown to the point that businesses and brands are willing to pay them to promote their content. Because of the app’s distinctive algorithm, it is much simpler for artists to expose their work to new audiences and quickly increase the number of their followers.

Being an influencer is now much more reachable thanks to TikTok. Brands may spend anywhere from hundreds to thousands of dollars per branded TikTok video, depending on the size of the creator’s following, the genre of video, and interaction rates. Another reason why TikTok is one of the most famous social media platforms among influencers is The TikTok Creator Fund, a collaboration initiative where the app pays artists to produce content. But, a TikTok influencer must have at least 100,000 followers and 100,000 video views in the past 30 days to qualify for this opportunity.

The following are some of the most well-known TikTok influencers in 2022:

• Charlie D’Amelio

Charlie, an 18-year-old native of Connecticut, spent more than ten years practicing and perfecting her dancing skills before beginning her social media career. Her ascent to fame didn’t start until she started sharing dance videos to popular songs in 2019 on the app. Her videos went viral right away, creating a ton of chances for her, including acting roles, sponsorship partnerships with brands like EOS cosmetics and Hollister, and the launch of her line of branded goods.

• Addison Rae

Addison Rae, a native of Louisiana, rose to fame thanks to her dancing and lip-syncing videos on TikTok. She started working with other TikTok influencers including Charli D’ Amelio and Chase Hudson in December 2019 after contributing to the creation of the TikTok collaborative team The Hype House. Her quick rise to fame on the video-sharing app resulted in a partnership with the talent agency WME, many partnerships with American Eagle and other companies, an engagement to host a podcast, a casting call for a movie, and many more opportunities.

• Bella Poarch

Bella Poarch, an American-Filipina, joined the site in April 2020, but within a few months, she shot to stardom. Her lip-syncing to Millie B’s “M to the B” while rhythmically bopping her head was captured in a zoomed-in video that quickly went viral and amassed more than 43 million likes, making it the most liked TikTok video ever. Her videos primarily feature dancing, lip-syncing, showcasing her flair, and some gaming stuff. She also began her singing career, which is currently highly successful, not long after.

• Jason Derulo

One of the top TikTok influencers is Jason Joel Desrouleaux, better known by his stage name Jason Derulo, who is also a well-known singer, songwriter, and dancer. He frequently exhibits his distinctive and engaging personality on Tiktok. He collaborated with various TikTok artists, like Zach King, the Lopez brothers, Michael Le, and Will Smith to name a few, to create his videos, which were primarily dance covers, challenges, comedy skits, and practical jokes. Over 43.6 million people follow him, and he has almost a billion likes thanks to his brilliant and engaging TikTok posts.

Brands now have the chance to create viral campaigns, reach a new target audience, and establish connections with specialized groups thanks to TikTok’s unmatched reach potential. The following actions can be included in some of the greatest and most successful TikTok marketing strategies:

• Setting clear influencer campaign goals

Before marketers start drafting contracts with TikTok influencers, it’s critical to assess and establish what are the brand’s most important influencer campaign goals, what they hope to accomplish, and what results they hope to achieve. Whether a company wants to improve brand awareness, reach, or revenue, clearly defining their influencer marketing goals in advance will help them target the right TikTok influencers.

• Finding relevant and best-fit TikTok influencers

When the brand, or a TikTok influencer agency, decides the campaign’s goals and expectations, it’s time to locate and get in touch with the top influencers. Businesses may accomplish their goals on TikTok without needing to find creators with a significant audience. The quality and durability of a certain video are more important than a creator’s fan following.

• Reaching out to and building trust with TikTok influencers

It’s time to take the initiative and approach potential influencer partners when a brand or TikTok influencer agency has developed a shortlist of possible influencer partners. Working with influencer agencies makes this step simpler for marketers since they frequently have established influencer networks and influencers available for hire. In any case, it’s worth making the extra effort with the initial approach, because the first communication to a creator might establish or ruin a possible relationship.

• Giving TikTok influencers creative control over the content

When it comes to a successful TikTok campaign, brands must have faith in the creative’s ability to allow them to do their magic. Finding the right influencers takes effort, but it’s vital since brands must trust them to do the mission. In this situation, a leading TikTok influencer agency like Top Influencer Marketing Agency with a vast database of influencers can assist brands in achieving their most relevant goals.

• Building long-term collaborations

When a brand or TikTok influencer agency goes above and beyond to form a strong relationship with an influencer, clients are forging a strong connection with their audience. Even when the influencer is a trustworthy source, audiences may take some time to get on deck and click the link or make the purchase, therefore long-term collaborations are the best marketing strategy for both parties.

Brands may choose from a variety of compensation schemes when paying TikTok influencers. Although payment methods may vary, it is straightforward to figure out how much influencers charge for each post. Although these might differ greatly based on the influencer’s specialization, engagement rate, region, etc., TikTok influencer fees typically follow a range of expenses per post. Influencers on TikTok often charge $5 to $2,500 for each post, depending on a number of various variables.

With 656 million downloads, TikTok was the most popular app in 2021, and in the realm of video content, TikTok is a growingly popular tool for influencers looking to go viral. Due to the huge levels of interaction on TikTok, the price is even more economical.

The type of influencer and the number of followers have the biggest impact on TikTok pricing for influencers. In light of this, the following is the average price for various types of TikTok influencers:

• Nano TikTok influencers charge $50–$300 per post.
• Micro TikTok influencers charge $300–$1,250 per post.
• Mid TikTok influencers charge $1,250–$3,500 per post.
• Macro TikTok influencers charge $3,500–$12,000 per post.
• Celebrity TikTok influencers charge $12,000 and more per post.