21 Jul TOP INFLUENCER MARKETING SOLUTION COMPANIES IN 2022
In the fast-paced world of digital marketing, influencer marketing solution companies are quickly becoming essential partners for brands who want to stay ahead of the curve. By connecting a wide range of brands from all around the world with top influencers in their fields of expertise, these companies are helping their clients position themselves as leaders in their industry.
In addition, influencer marketing solution companies are also providing the best digital marketing solutions to their clients, giving them the tools they need to elevate their businesses. Some of these solutions include influencer events, giftings, travels, pricing, engagement, and a lot more. With the help of influencer marketing solution companies, brands can reach new heights in 2022 and beyond.
These companies offer a variety of digital marketing services, including influencer search, campaign management, and influencer payment. In addition, they provide data and analytics to help brands measure the performance of their influencer campaigns. As influencer marketing continues to grow in popularity, influencer marketing solution companies are poised to play a major role in the industry. It is safe to conclude that influencer marketing, in general, is on the rise and is predicted to be worth billions of dollars in the coming years.
This type of marketing has become increasingly popular thanks to influencer marketing solution companies who have made it easier for businesses to connect with influencers from various industries. Influencer marketing allows businesses to tap into the huge potential audience that influencers have.
If you’re the brand looking to engage with top-rated influencers from all around the world, here at a top influencer marketing agency, we have compiled a list of the best influencer marketing solution companies in 2022 that will put your business into new heights. All of these companies are excellent at providing comprehensive influencer marketing solutions that will take your brand to new levels of success, and help you connect with bigger influencers, create more effective campaigns, and reach a wider market than ever before.
Below is the curated list of the top influencer marketing solution companies in 2022:
ABOUT
One of the top influencer marketing solution companies, Top Influencer Marketing Agency focuses on sponsored influencer posts, events, gifts, travel, and content creation. They concentrate on utilizing nano, micro, and macro influencers on social media to link top businesses with their target consumers. Additionally, they specialize in developing social media profiles and boosting their organic visibility, following, and interaction. They collaborate with influencers to provide outstanding content for companies to utilize on social media and the company website, raise e-commerce conversions, and enhance organic website traffic.
SPECIALIZES IN
- Media buying
- Influencer sponsored posts
- Influencer gifting
- Social media follower growth
- Social media engagement growth
- Influencer content production
- Events
- Influencer trips
CLIENTS
- Johnson & Johnson
- Kimpton Hotels
- Olay
- Netflix
- Uber
- HTC
- Nestle
- Bvlgari
- Net-a-porter
MEDIA MENTIONS
Forbes, Nasdaq, CNN, Bloomberg, Wired, Time, Business Insider, Financial Times, Marie Claire, Cosmopolitan, In Style, USA Today, and many others.
ABOUT
Kairos Media is an award-winning, socially-first creative agency that helps clients reach Millennial and Gen Z consumers globally with their insights. Kairos, one of the top influencer marketing solution companies, develops and implements high-impact and data-driven plans that outperform conventional media buying strategies. Kairos collaborates with over 75,000 influencers in 55 countries and 20 different languages using a unique 360-degree strategy that blends science (data) and artistry (creative capabilities).
SPECIALIZES IN
- Creative strategy
- Content Production
- Social strategy
- Data & Insights
- Paid Media
- Influencer Marketing
CLIENTS
- KFC
- JBL
- Rovio
- Houseparty
- Heinz
- Nestle
- Pizza Hut
MEDIA MENTIONS
Not Available.
ABOUT
The mission of Audiencly, one of the leading influencer marketing solution companies, is to connect organizations of all sizes and industries with influential people and content creators across the world. Additionally, they help companies develop successful and long-lasting marketing solution strategies and offer full management for influencers. Their knowledgeable team will guide businesses through the influencer marketing process, starting with adhering to some prescribed standards that help define the brand’s KPIs and audience. Audiencly helps brands choose the most profitable social media platforms to market their products and services.
SPECIALIZES IN
- Influencer Marketing Solution
- Social Media Marketing Management
- Paid Media & Paid Social
- Content Management
- Content Production
- Search Optimization
CLIENTS
- Butterfinger
- BooHoo
- Salted
- JustFab
- Reese’s
- Beats by Dr. Dre
- Raycon
MEDIA MENTIONS
Not Available.
ABOUT
InBeat Agency is one of the top influencer marketing solution companies that collaborate with more than 25,000 influencers on TikTok, YouTube, and Instagram and has helped well-known worldwide brands and clients realize their goals. They provide their clients access to their in-house social media know-how and technology in addition to their vast network of influencers. One of the key benefits for brands working with inBeat is that they get a dedicated internal creative director for each campaign.
SPECIALIZES IN
- Content Production
- SEO
- UGC Marketing
- Influencer Marketing Solution
- Paid Advertising
- Social Media
CLIENTS
- Prose
- Nordstrom
- Soylent
- Bluehouse Salmon
- Dormani Group
- Nissan
- Deux Par Deux
MEDIA MENTIONS
Shopify, The Startup Magazine, Social Media Examiner, and many others.
ABOUT
Hype Factory is one of the leading influencer marketing solution companies that operate at the nexus of creativity and technology. They are a one-stop influencer marketing company that accomplishes a brand’s most relevant marketing objectives. To find the top influencers for its customers, the agency developed the Hype auditor tool. Additionally, they choose among millions of influencers using cutting-edge artificial intelligence technology to identify the perfect match for the brand’s goals. They track several different metrics, including channel and audience quality scores.
SPECIALIZES IN
- Creative Strategy
- Analytics & Planning
- Worldwide Campaigns
- Content Production
- Celebrity Management
- Promotion & Paid Social
CLIENTS
- Raid
- Wuplo
- Mech Arena
- Vivid
- Age of Magic
- Tacticool
- Greenfield
- Hustle Castle
MEDIA MENTIONS
Pocket Gamer, Game N Guide, Business Matters, The London Economic, Venture Beat, Business Insider, Bloomberg, and many others.
ABOUT
MG Empower is one of the leading influencer marketing solution companies that help firms use digital and influencer marketing to expand their markets, attract new customers, and leave a lasting impression. They firmly believe that via social, experiential, and innovative initiatives, individuals can produce corporate value. Their 360* brand storytelling and co-creation strategy goes beyond the original brief and promotes higher ROI. Europe, LATAM, the USA, the SEA, India, and Russia are the five international marketplaces where MG Empower is present.
SPECIALIZES IN
- Influencer Marketing
- Influencer Strategy
- Content Production
- Campaign Amplification
- Branded Events
- Search Engine Optimization
CLIENTS
- Deliveroo
- Biossance
- Flannels
- Starzplay
- Bumble Black Love
- Pipette
- Chopard
MEDIA MENTIONS
Not available.
ABOUT
Top Rank Marketing is one of the top influencer marketing solution companies which focuses mostly on B2B businesses but also serves B2C companies. They serve Fortune 50 companies as well as financed start-ups. Their marketing strategy is what they refer to as the Optimize 360 Model, which is essentially Attract, Engage, and Convert. They think that content is the key to influencer marketing ROI for brand and influencer interactions.
SPECIALIZES IN
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Influencer Marketing
- Digital Advertise
- Website Analytics
- Conversion Optimization
CLIENTS
Not Available.
MEDIA MENTIONS
Forbes, Advertising Age, The Economist, The New York Times, Wall Street Journal, and others.
ABOUT
Rosewood Creative is one of the leading influencer marketing solution companies that sees itself as part of the new wave of social media advertising. They provide businesses services in the fields of influencer marketing, content creation, and social media management, frequently combining all three for any one campaign. For a number of well-known clients, including Apple, Sony Pictures, Nike, Red Bull, Dr. Dre, Lady Gaga, and Toyota, they create strategy, content, and high-impact influencer campaigns that drive results.
SPECIALIZES IN
- Brand Positioning
- Creative Development
- Art Direction
- Copywriting
- Visual Identity
- Content Development
CLIENTS
- Beats by Dre
- Apple Music Social
- Krug Champagne
- Lululemon Father’s Day
- Netflix Road Trip Series
- Spinach 420
MEDIA MENTIONS
Not Available.
ABOUT
Red Pill Agency is one of the top influencer marketing solution companies that collaborate with more than 39,000 publications, vloggers, and social influencers in 57 countries, giving them a combined reach of 3.7 billion people. The in-house selection technique used by Red Pill’s clients can identify over 26,000 influencers across YouTube, Facebook, Twitter, Instagram, and Snapchat. Red Pill has a talented creative team that contributes to the creation of content for influencers to share. In the early days of YouTube, Red Pill Agency started as a production firm and developed into a full-service production studio and content marketing agency.
SPECIALIZES IN
- Omni-Channel Strategy
- Creative Capabilities
- End-to-end Production
- Content Marketing
- Influencer Marketing
- Social Outreach
- Paid & Earned Media
CLIENTS
- Deuter
- John Frieda London
- Michael Kors
- Volvo
- Sound Cloud
- Getty Images
- Jaguar
MEDIA MENTIONS
Not available.
ABOUT
According to Pulse Advertising Agency, their moniker derives from the fact that they are on top of social media. They have a large database of leading influencers they can call on to help disseminate the messaging of their businesses, much like the majority of influencer marketing solution companies. Brand Recognition, brand Development, market access, product releases, and social strategy are the segments into which Pulse divides its main marketing solutions. They also split their process down into social planning, launching, advertising strategy, influencer recruitment, content generation, and evaluation.
SPECIALIZES IN
- Media Relations
- Influencer Relations
- Marketing Strategy
- Social Media Marketing
- Advertising
- Content Production
CLIENTS
- MAC
- Jumanji
- OnePlus
- Bundesliga
- Beats by Dr Dre
- Formula E
- Deutsche Telekom
MEDIA MENTIONS
Forbes, TedX, Forbes 30, and others.
ABOUT
A European company named Jin has locations in Paris, London, and Hamburg. They are well-known as one of the leading influencer marketing solution companies and as a digital PR agency. They provide analytics, brand management, influencer marketing, and digital marketing services. Jin assists companies in locating the most relevant influencers for their audience by using a unique influencer discovery tool called Plugr. Influencer mapping is one of its main capabilities, which plots the key digital influencers for a certain topic or business to help users understand who and what is influencing public opinion.
SPECIALIZES IN
- Influencer Marketing
- Leadership
- Corporate Reputation
- Brand Marketing
- Public Relations
- Social Media
CLIENTS
- Tinder
- Coca Cola
- Philips
- Amundi
- Twinings
- Renault
MEDIA MENTIONS
Not Available.
ABOUT
One of the top influencer marketing solution companies, Engage Hub, sees itself as a socially led influencer marketing firm that helps brands reach out to the “new” generation and advertise their products. They provide firms with a variety of marketing possibilities, to reach out to busy target customers. They can help with paid advertising, social media management, creativity & production, influencer marketing, and social commerce. They identify as product-driven creatives who integrate with the company to boost their influencer, social, and commercial marketing.
SPECIALIZES IN
- Content Production
- Media Planning
- Branding
- Public Relations
- Social Media Marketing
- SEO
CLIENTS
- Sainsbury’s
- TIM
- KBC
- Experian
- Medallia
- Bank of Ireland
MEDIA MENTIONS
Not Available.
ABOUT
One of the best influencer marketing solution companies called Billion Dollar Boy has locations in London, New York, and New Orleans. They regularly produce campaigns with major brands in the influencer sectors of cosmetics, design, retail, entertainment, basic goods, food service, and automobiles as one of the top social media influencer agencies across 7 continents. Their team is utilizing the power of several various kinds of influencers in order to grab people’s attention, win them over, and transform advertising as we know it.
SPECIALIZES IN
- Paid Influencer Campaigns
- Advocacy & Monitoring
- Curated Content & Content Development
- Paid Advertising & Media Buying
- In-House Studio Services
CLIENTS
- Nespresso
- Method
- L’Oreal
- Zalando
- Pepsico
- Grand Marnier
- Bobbi Brown
MEDIA MENTIONS
Not Available.
ABOUT
One of the leading influencer marketing solution companies, Moburst is a full-service digital firm that offers a range of services in product & development, media purchasing, organic recognition, design & content, and promotional strategies. One of their numerous services is influencer marketing. They help a wide range of businesses employ micro and other influencers effectively, creating a well-oiled performance marketing engine. Their influencer marketing professionals handle everything, including developing briefs for the influencers, inspiring them with critical brand messages to distinguish the client, and assessing.
SPECIALIZES IN
- Campaign Concept
- Web Design & Development
- Video Production
- Social Media Management
- Digital Strategy
- Social Strategy
- Social Media Advertising
CLIENTS
- Shopkick
- Redefine Meat
- Samsung
- Say Brand
- Uber
- Deezer
MEDIA MENTIONS
Not Available.
ABOUT
The Motherhood is an all-female agency that taps into the internet power of women, as their name indicates. It was started in 2006 on the premise that a large online community of women might have a significant influence. Their first ad, which was for Huggies diapers and mostly focused on internet parents, was rather fitting. Since that original campaign, The Motherhood, one of the leading influencer marketing solution companies, has strived to link well-known firms with female consumers. They make it clear that automated influencer marketing is not something they are interested in.
SPECIALIZES IN
- Influencer Identification and Vetting
- Content Creation and Amplification
- Robust Campaign Measurement
- Analysis & Reporting
- Risk Mitigation
- Custom Compliance Protocols
CLIENTS
- River Mountain
- Amazon
- Lilly
- Mendocino
- Molly of Denali
- Iron Hill
- Walmart
- Kimberly Clark
MEDIA MENTIONS
PR News, Business Times, MAP, and others.
Top Influencer Marketing Solution Companies – Frequently Asked Questions:
What is influencer marketing defined as?
Influencer marketing, as described by Amra & Elma’s study, is a method of leveraging well-known individuals to promote a brand, foster customer loyalty and trust, develop authority, and make sales. Influencer marketing today mostly refers to social media influencers, as opposed to the process’s historical focus on celebrities or public personalities.
According to the same study, influencer marketing has grown tremendously in popularity as a result of its low cost of advertising (7X less expensive on average than other forms of digital marketing, including paid advertising), which has been shown to significantly increase brand awareness and website traffic. Third-party product evaluations are another factor in influencer marketing’s success. In contrast to traditional marketing, which focuses on a firm’s products, influencer marketing uses respected personalities from a certain field to voice their opinion about a brand.
Influencer marketing frequently entails “word of mouth,” since audience members frequently mention their friends or family in comments on product reviews published by influencers. Finding the right influencers, negotiating the terms of the partnership, shipping products to the influencer’s location, guaranteeing campaign compliance, and measuring the effectiveness of the overall influencer marketing strategy through appropriately defined KPIs are a few of the challenges associated with this strategy.
With that in mind, large influencer marketing campaigns are often carried out by top influencer marketing solution companies and frequently entail hiring influencers from talent agencies. This usually depends on the requirements of the brand. Other times, brands work with social media agencies to run influencer marketing programs that include sponsored postings and gifting (PR) (ad buying).
How much should brands spend on influencer marketing campaigns?
How much should brands spend on an influencer marketing campaign depends on a variety of elements, including influencers following lists, media channels, and more. The overall marketing budget is the most crucial of them. However, even when the available funds are known, determining the amount to devote to influencer marketing is frequently a difficult issue. The majority of marketers still have trouble calculating the ROI brought about by influencer marketing.
Influencer marketing solution companies are beginning to concur that the ROI obtained by influencer marketing is frequently larger than that of other marketing methods. When finalizing budget allocations, brands should take into account the goals they have for their campaigns. Finding the correct influencers after deciding how much money to invest in influencer marketing is challenging the more specialized a business is. Brands must then negotiate with the influencer for a fair price for the anticipated effort.
Influencers typically base their payment expectations on the number of followers they have. It has been shown that influencers with fewer than 2,000 followers make an average of $124 every post. For influencers with more than a million followers, this rises on a sliding scale to $1,405 per post. But follower counts are typically simply a place to start in negotiations. Even business professionals concur that the compensation for influencers is not standardized. Given that the ultimate price will presumably be negotiated, the brand has to be very clear about what it is ready to spend and what it wants in return.
Social media channels are the second element that influences influencer cost, and every channel costs differently. Whether all the platforms are required depends on the brand. Instead of trying to maintain a presence across all channels with a general spray-and-pray strategy, it would be more advantageous to pick one channel that fits the brand best and produce more content for that channel.
How much do influencer marketing solution companies charge?
Influencer marketing solution companies frequently demand monthly fees ranging from $1000 to $18,000. Although each company is different, this fee frequently covers building an influencer marketing strategy, assembling a list of potential influencers and recruiting them, working with influencers to produce unique content, and tracking the success of influencer marketing campaigns.
Some factors are most significant in determining how much social media influencer marketing businesses charge, and they include:
- Social media posts
In almost all cases, a company’s fee for influencer marketing is based on the number of posts required. If you ask an influencer for five postings as opposed to just one, be prepared to spend extra. This is because influencers typically charge for each post.
- Social media followers
The amount of money that influencer marketing solution companies charge an influencer may also depend on how many followers they have. Hiring an influencer with 50,000 followers as compared to 5000 followers will be more expensive. This is because an influencer who has more followers often gets more views.
- Online views
Price may also be based on an influencer’s normal amount of views at influencer marketing solution companies. The price will be higher if the company decides to work with an influencer who, on average, earns 30,000 views rather than 3000 views. This pricing strategy often makes more sense because it is performance-driven and concentrates on the article’s performance.
- Experience
Costs for brands may vary depending on influencer marketing solution companies’ track records. Companies with less experience often charge less than those with several years of experience. However, the success and return on investment of the brand’s campaign may be significantly impacted by the degree of expertise a company has (ROI).
- Sources
The resources available to various influencer marketing solution companies may also have an impact on pricing. Technology for marketing and subject-matter expertise might be resources. These features might increase the brand’s prices, but they could also increase the impact of its advertising.
How do influencer marketing solution companies reach out to influencers?
Finding and contacting influencers who influencer marketing solution companies and various brands wish to collaborate with is known as the process of influencer outreach. Influencer marketing solution companies frequently need to develop professional and well-defined outreach strategies, to persuade influencers to cooperate.
The following are just a few of the actions that influencer marketing solution companies use to connect with the most appropriate influencers:
- Establishing specific and achievable campaign objectives
Influencer marketing solution companies first establish their campaigns’ marketing goals and objectives in their influencer marketing strategy before approaching any influencers. This could involve developing content, promoting a brand, or boosting sales.
- Finding relevant influencers through research
If the company contacts influencers who are pertinent to their business or marketing goals, their outreach plan will be more successful. Influencers want to collaborate with companies that share their personalities and beliefs to keep their authenticity.
- Interacting with influencers on social media channels
Influencer marketing solution companies frequently follow and interact with influencers on Instagram around two to three weeks before they start their outreach, which makes it simpler to get in touch with them.
- Campaign logistics organization
Influencer marketing solution companies typically have a clear notion of what they need the influencer to do, when they need cooperation to be completed, and how much they are prepared to pay them before they ever get in touch.
- Selecting a means of contact
Influencer marketing solutions companies can approach influencers in a variety of ways. Email and Instagram DMs are the two most popular techniques.
- Providing a brand pitch
Influencers get hundreds of offers for cooperation every day, and they might not have time to consider them all. Therefore, it’s essential to create a message that will catch their attention and leave a positive first impression.
- A personal touch and CTAs
Personalization enables influencer marketing solutions companies to increase influencer response rates and demonstrate a sincere desire to interact with them. A clear CTA should also be included in every outreach letter delivered to influencers so they know what to do next.
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