18 Aug TOP YOUTUBE INFLUENCER AGENCIES IN 2022
YouTube influencer agencies are leading influencer companies that work with top YouTube influencers and video content creators on the platform to help brands and businesses advertise and market their products and services. Typically, YouTube influencer agencies have a large network of influencers they work with, which gives them access to a large audience that they can help brands target.
There are a few things to consider when working with a YouTube influencer agency. First, it’s important to make sure the agency has a good understanding of its client’s brand and what they’re looking to achieve with its influencer marketing campaign. The agency should also be able to suggest the best YouTube influencers for the brand’s campaign based on their goals and budget. Once brands selected the right agency and best YouTube influencers, the next step is to create a strategy for their result-driven campaign. YouTube influencer agencies help brands develop goals, objectives, and a plan for how they’ll measure success. They should also provide creative guidance for developing YouTube videos and ads that will resonate with their target audience. It’s also important to keep in mind that not all YouTube influencer agencies are created equal.
YouTube influencer agencies are becoming more and more popular because they offer a very effective way for brands to reach their target audience, maximize their ROI and expand their businesses. YouTube influencers have built great trust with their subscribers, so when they promote a product or service, their followers are more likely to take notice or experience a specific purchase.
However, before choosing the finest YouTube influencer agency to partner with, marketers must conduct a thorough search. For your convenience, we at the Top Influencer Marketing Agency have put together a list of the top YouTube influencer agencies for 2022. We provided details about their most important clientele, missions, services, media mentions, and more.
Below is the selected list of the top YouTube influencer agencies in 2022:
ABOUT
Top Influencer Marketing Agency is one of the best YouTube influencer agencies that collaborate with a wide range of YouTube influencers to help brands improve visibility, reputation, YouTube presence, number of subscribers, online traffic, sales, and revenue. Their clients include some of the world’s leading brands and Fortune 500 companies, like Netflix, Taj Hotels, Mandarin Oriental, Bvlgari, Nicole Hiller, Nestle, Hard Rock Cafe, L’Occitane, and many more. They have a vast network of more than 1 million top YouTube and other social media influencers from various shapes, sizes, and industries. In addition to many other marketing and influencer services, they provide influencer-sponsored posts, influencer gifts, events and travels, product launches, content development, product photography and video development, and more.
SPECIALIZES IN
- Video Development
- YouTube Influencer Outreach
- Influencer Campaigns
- Influencer Marketing
- Sponsored Influencer Content
- Product Photography
- Influencer Gifting
- Influencer Events & Trips
- Influencer Product Launches
- Influencer Brand Ambassadors
- Media Buying
- Content Production & SEO
- Event Management
CLIENTS
- Johnson & Johnson
- Netflix
- Olay
- L’Occitane
- Uber
- HTC
- Huawei
- Nestle
- Bvlgari
- Kimpton Hotels
- Mandarin Oriental
MEDIA MENTIONS
Forbes, Nasdaq, Bloomberg, Wired, Time Magazine, Business Insider, Financial Times, Marie Claire, Cosmopolitan, In Style, USA Today, Huff Post, Beauty Independent, and many others.
ABOUT
One of the leading YouTube influencer agencies, Vireo Video plans and carries out video campaigns from conception to completion. They collaborate with some of the leading brands and agencies to improve their channel views and subscribers since they firmly believe in the effectiveness of YouTube marketing and video campaigns. They help clients use video to increase sales, grow their brands, and surpass their ROI goals by specializing in all elements of YouTube marketing, including planning, optimization, and SEO.
SPECIALIZES IN
- YouTube Marketing Agency
- YouTube Video Ads Agency
- YouTube Marketing Strategy Service
- YouTube Video Optimization Service
- YouTube Influencer Marketing
- Management Service
CLIENTS
- Briogeo
- Eckhart Tolle
- Every Man’s Empire
- Exabeam
- ISM
- JP Sears
- We Are The Davises
- PolicyMe
- Sounds True
- Trifecta Rehab
- Transfer Express
MEDIA MENTIONS
Not Available.
ABOUT
The Outloud Group, one of the top YouTube influencer agencies, has been in the business of organizing YouTube influencer marketing campaigns since 2008. Outloud is a YouTube behemoth with more than 8,500 sponsored videos and 300 billion views overall. More than 200 YouTube brand partners work with them because they understand that while creating videos may take more time than posting on Instagram, the total return on investment is significant.
SPECIALIZES IN
- YouTube Video Campaigns
- Strategy
- Media planning
- YouTube Campaign Execution
- Product Logistics
- Reporting & Analytics
CLIENTS
- Bespoke Post
- Athletic Greens
- Brilliant
- Care/Of
- Cerebral
- Fiverr
- Grubhub
- Keeps
- KiwiCo
MEDIA MENTIONS
BigCommerce, Cheddar, Mobile Marketer, Forbes, Influencer Marketing Hub, and others.
ABOUT
LTK is a huge global community with tens of thousands of top-notch companies and content producers. They provide end-to-end campaign execution across all the main lifestyle categories, including health and wellness, women’s fashion, men’s fashion, and beauty. They are one of the finest YouTube influencer agencies, and they work with businesses of all sizes and are trusted by large brands like Walmart. They also serve as a platform for influencers and producers looking for chances for cooperation, individualized growth coaching, and simple tools.
SPECIALIZES IN
- Influencer Strategy Design
- Influencer Marketing
- Personalized Shop Experience
- Brand Performance Data
- Creator Performance Data
- Social Media Management
- Social Media Analytics Tool
- Creative and Video Production
CLIENTS
Not Available.
MEDIA MENTIONS
Forbes, Ad Week, Inc., Fast Company, and others.
ABOUT
Creator.co launched as an influencer marketplace, and after some time they engaged with small businesses and micro-influencers, offering tactics and insights into the influencer marketing sector, rather than concentrating on large brands and corporations. They are now one of the leading YouTube influencer agencies, serving as a meeting point for companies and influencers to work together. Influencers have the opportunity to work with fresh businesses, earn awards, and generate affiliate revenue. Additionally, brands can acquire social media management services, advertise themselves to a market of artists, and automate their influencer initiatives.
SPECIALIZES IN
- Paid ads management
- Fully-managed campaigns
- Social media management
- Affiliate Program
- NFT Minting
- Paid Social Ads
- Whitelisting Creator Content
CLIENTS
- Sky Castle
- Coop
- Yumy Bear
- Walmart
- Colgate
- Milkadamia
- Parkland
MEDIA MENTIONS
Not Available.
ABOUT
Influencity is one of the best YouTube influencer agencies that have been assisting numerous brands in improving their influencer marketing strategies by utilizing top YouTube and other social media influencers. In more than 30 countries, they have contacted thousands of businesses, including Nestle, Ali Express, and Ogilvy. For their clients, they want to increase the effectiveness of influencer marketing methods. Influencity strives to be the most complete platform currently in use. Without ever leaving the platform, they enable marketers to manage their relationships with influencers and various initiatives. They also assist customers in developing plans based on their anticipated return on investment (ROI), maximizing returns, and monitoring results on a real-time basis.
SPECIALIZES IN
- Search & Discovery
- Influencer Lifecycle Management
- Influencer Relationship Management
- Campaign Management
- Campaign Reporting
- Influencer Analysis
- Audience Analysis
- Fake Follower & Fraud Detection
- Exportable Reports
- Team & Collaboration Tools
CLIENTS
- Samsung
- Johnson & Johnson
- Pernod Ricard
- Air France
MEDIA MENTIONS
Not Available.
ABOUT
Goat Agency, one of the top YouTube influencer agencies and a major worldwide social media marketing firm, is propelled by YouTube and other social media influencers. It was founded in 2015 and has since risen to prominence in the area of digital marketing. It was also recognized as Europe’s fastest-growing company by Adweek in 2019. Over 100,000 influencers from 70 nations and 28 different languages have contributed to the 450 thousand pieces of content they have produced so far. They have been employed by large worldwide companies like Disney, Facebook, and others because of their creativity and reach.
SPECIALIZES IN
- Influencer Marketing
- Social, Creative & Strategy
- Paid Social
- Content Production
- Social Media Management
CLIENTS
- Dell
- Audi
- Uber Eats
- Mercari
- Mars
- Isko
- World Remit
- Beefeater
MEDIA MENTIONS
Ad Week, Linked In, and others.
ABOUT
One of the greatest YouTube influencer agencies, SociallyIn is a social media company with offices in Birmingham that assists brands from a range of sectors with various social media marketing techniques. The agency divides its offerings into four primary categories: creative and production, community management, social media strategy, and paid social advertising. It includes and manages YouTube and all other social networks in its scope. Recently, they talked about all the many YouTube ad formats brands may utilize for their campaign.
SPECIALIZES IN
- Creative & Production
- Community Management
- Social Media Strategy
- Social Paid Advertising
CLIENTS
- A3C
- Dick’s Sporting Goods
- UMI
- TGI Fridays
- NAACP
- Beef O’ Brady’s
- SGK Landscaping
- Toyota
MEDIA MENTIONS
Not Available.
ABOUT
Lyfe Marketing is one of the top YouTube marketing agencies and a multi-award-winning social media marketing company. They provide social media, search engine optimization, and website design services, among other marketing solutions. Top-performing social media campaigns for businesses are developed and managed by the agency and its expert teams. All types and sizes of businesses can benefit from Lyfe Marketing’s assistance with their YouTube marketing efforts. The cost of social media management varies depending on the number of channels and posts that are managed for clients, typically costing between $500 and $1,000 per month.
SPECIALIZES IN
- Social Media Management
- Social Media Advertising
- Email & SMS Marketing
- SEO
- PPC Management
- Website & Graphic Design
- Consulting & Coaching
- Product Photography
- Content Marketing Services
CLIENTS
- My Lala
- True Broc
- Brick Staffing
- Cedar Craft
- Weston Boucher
- The Cord Wrapper
- Easy Diya
MEDIA MENTIONS
Entrepreneur, The Huff Post, Clutch, SBA, Ad Week, and others.
ABOUT
Barracuda is one of the top YouTube influencer agencies, and a digital marketing firm with offices in London. They offer a wide range of services in controlled, earned, and paid media, from PPC management campaigns to digital public relations and SEO advice. Some of the YouTube-related services they offer include paid YouTube advertising, video creation, and YouTube channel administration. Barracuda may offer guidance on how to make the most of the brand’s current video assets, assist them in producing new assets, or help them with putting together the brief for a creative campaign. By tailoring their client’s advertising to demographic, technical, and geographic performance criteria, they keep an eye on their video campaign and boost its effectiveness.
SPECIALIZES IN
- Video Ad Placements
- YouTube Video Management
- Video Ad Tracking & Reporting
- Cross-channel Tracking
- YouTube Channel Setup
- YouTube Channel Management
- Video Development & Production
CLIENTS
- Radley London
- 15 Marketing
- Grosvenor Casinos
- Hotpoint
- Electrolux
- Staysure
MEDIA MENTIONS
Not available.
ABOUT
One of the best YouTube influencer agencies and a digital marketing company, Factor One offers online marketing solutions to businesses aiming to boost leads and sales. Their main areas of expertise as a digital marketing company are paid search traffic, SEO, website construction, and online review management. Factor One includes YouTube advertising in this list of services because it thinks it’s the best way for brands and companies to engage with potential customers in a way that’s more cost-effective and entertaining than TV or radio advertising.
SPECIALIZES IN
- Google Ads Management
- YouTube Advertising
- Search Engine Optimization
- Google Smart Shopping
- Google Smart Display
- Google Analytics
CLIENTS
- 4iiii Innovations
- BNA Debt Solutions
- AQ Outdoors
MEDIA MENTIONS
Not Available.
ABOUT
One of the leading YouTube influencer agencies, Marketing Hy expands businesses through ROI-driven marketing initiatives. They take the initiative to succeed and operate like a Chief Marketing Officer in their organization, getting to know their customers’ brands, their needs, and their marketing objectives because they regard themselves as being significantly different from the rest of marketing organizations. Video marketing on YouTube, in the opinion of Marketing Hy, is one of the most successful internet marketing strategies. In addition to Facebook, Instagram, and Google advertisements, Facebook remarketing, and a website, their service packages also involve the creation of a YouTube channel, YouTube ads, video marketing, and optimization, video ranking, YouTube retargeting, and branded videos.
SPECIALIZES IN
- YouTube Channel Creation
- YouTube Ads
- Video Optimization
- Video Development
- Video Ranking
- YouTube Retargeting
- YouTube Branded Videos
- Google Ads
- Website Development
CLIENTS
- Ginanni Shoes
- Twin Home Experts
- Flow
- Zero Rez
- Belle Medical
- Family Pharmacy
MEDIA MENTIONS
US News, Reader’s Digest, ABC News, Women’s Health, and others.
ABOUT
One of the top YouTube influencer agencies, Veritone One specializes heavily in YouTube Marketing and all related services. They assert that no other agency in this industry performs performance-oriented YouTube influencer integrations to the extent they do, with a specialized staff of influencer specialists and a confidential database of brand-savvy YouTube influencers. Veritone One is a full-service advertising firm that combines analytics, podcasting, radio, digital, and television, and many other services.
SPECIALIZES IN
- YouTube Influencer Campaigns
- YouTube Advertising
- Streaming Advertising
- Radio Advertising
- Influencer Advertising
- Podcast Advertising
- Digital Advertising
CLIENTS
- Raycon
- Story Worth
- Purple
- Native
- Hello Fresh
- Simpli Safe
- Draft Kings
- The Black Tux
MEDIA MENTIONS
Not Available.
ABOUT
Utubeo is one of the best YouTube influencer agencies that offer services for video marketing, video production and development. They provide video marketing services on Facebook and Instagram as well, despite the fact that their moniker suggests they only work with the YouTube platform. They have worked with some of the top brands and businesses aiming to grow their company and reach their target market from their offices in the unique locations of Sarasota, Florida, and Warsaw, Poland.
SPECIALIZES IN
- Channel Management
- YouTube Strategy
- Video SEO
- YouTube ADS
- YouTube Report
- Video Editing & Development
CLIENTS
- Claus Levin
- Doctor Mike
- Liv
- Eye Factive
- Mind Valley
- She Codes
MEDIA MENTIONS
Not Available.
ABOUT
Simply Ads is one of the best and top-rated YouTube influencer agencies and YouTube advertising companies helping brands target their most relevant clients with the most effective narratives using YouTube video ads. They create and oversee expert YouTube advertising programs that are intended to give their clients’ companies a quantifiable return on investment. Digital marketing and video production are Simply Ads’ two main business segments. and they use their knowledge of these solutions to make and promote videos with the goals of the brand’s organization in mind.
SPECIALIZES IN
- YouTube Advertising Campaigns
- Video Production & Development
- Digital Marketing Services
CLIENTS
- UN World Food Programme USA
- Nikte Yucatan Honey
- Intrepid Travel
- Urban Adventures
- Snag Tights
- Brand Alley
MEDIA MENTIONS
Not Available.
Top YouTube Influencer Agencies in 2022 – Frequently Asked Questions:
What is the definition of a YouTube influencer agency?
A YouTube influencer agency is an influencer marketing agency that works with top YouTube influencers and other YouTube content creators to help a wide range of brands advertise their products and reach the target market. They can help find the best-fit and high-quality YouTube influencers for a brand, negotiate contracts, and provide many creative influencer services, like travel organization, event management, product launches, social media management, and more. Typically, YouTube influencer agencies have a large pool of influencers that they work with, so it’s important to find one that has a good fit for the specific brand.
When looking for a YouTube influencer agency, brands have to make sure to ask about their vetting process for influencers. YouTube influencer agencies should have a process in place to ensure that the YouTube influencers they work with are a good fit for the brand and have high-quality content.
Additionally, YouTube influencer agencies have a wealth of expertise dealing with influencers of various sizes and shapes, including nano, micro, macro, mega, and even celebrity influencers. They concentrate their influencer marketing efforts on assisting brands in reaching out to their target audiences, earning their trust, and achieving their most pertinent advertising and marketing goals.
What do YouTube influencer agencies do?
YouTube influencer agencies are a form of marketing that uses YouTube influencers to promote brands. They work by creating performance-driven marketing campaigns for brands utilizing top YouTube influencers and a variety of other marketing and advertising services. Some of the other services YouTube influencer agencies may provide include content production, product launches, videography services, influencer event management, and more. These agencies have a team of marketing experts that understand how to use the different features of YouTube to create effective and engaging campaigns that will provide the best optimal results for their clients.
The first step YouTube influencer agencies utilize when creating their campaigns for clients is finding the right YouTube influencers. This can be done in a variety of ways, but the most important factor is finding influencers who have a similar audience to the target brand. Once the right influencers are found, the agency will work with them to create content that is relevant to both the brand and the audience.
This content can be in the form of videos, blog posts, or even social media posts. YouTube influencer agencies often focus on developing SEO-optimized, engaging, and unique YouTube content that will differentiate both brands and influencers in a crowded market. The agency will next help in distributing this material across all of the influencers’ social media accounts, including their YouTube channels. This makes it more likely that people will encounter it, interact with it, and share it with their friends.
Having specialists that know how to use YouTube effectively is one of the key advantages of working with a YouTube influencer agency. They understand how to target the proper audience and how to make engaging and intriguing videos. This ensures that the YouTube influencer campaign is as effective and that it reaches as many people as possible.
What is the most effective strategy that YouTube influencer agencies utilize?
The most effective strategy that YouTube influencer agencies utilize first includes identifying the right YouTube influencers for their client’s campaigns. Agencies use a variety of methods to find the right influencers, including using platforms like InfluencerDB, researching niche-specific forums, and using social listening tools to identify top content creators in a given category. Some YouTube influencer agencies, on the other hand, already have established databases with thousands if not millions of top-rated influencers from all different influencer categories like micro, macro, or celebrity.
Once the right influencers have been identified, agencies reach out to them to propose collaborations, establish obtainable and realistic campaign goals, and align their strategies with the client’s requirements. They explain the campaign goals and ask the influencers if they are interested in working together. If both parties agree, the agency helps to create the content and promote it across the influencer’s social media channels. Another crucial step of campaigns that YouTube influencer agencies utilize is content production. They focus on developing SEO-optimized and engaging content that helps brands to boost conversion rates, attract more high-quality leads to their website, and reach out to their target market.
Other than content production, YouTube influencer agencies provide services like event management, influencer travel organization, product launches, influencer gifting, PR campaigns, and more.
This strategy has proven to be successful and measurable for many YouTube influencer agencies and their clients. By working with the right influencers, agencies can help brands achieve their marketing goals while also exposing their content to new audiences.
Who are some of the most popular YouTube influencers in 2022?
Some of the most well-known YouTube influencers in a variety of fields, including gaming, humor, travel, fashion, and more, are included below:
One of the most well-known vloggers on YouTube with the most subscribers is Felix Kjellberg. He is Swedish by birth, has produced a great deal of content for the gaming business, and has a large following of subscribers from all around the world who speak various languages. PewDiePie frequently works with other YouTubers, which promotes a positive climate in the community and benefits all parties involved.
Felipe Neto is a comedian, actor, and YouTuber from Brazil. He used to put his focus on movies, celebrities, and normal daily activities when he first started his YouTube career in 2010, but as time went on, he also dabbled in vlogging and video games. In addition to his YouTube channel, Felipe Neto is actively involved in the business world. He was included in Time magazine’s list of the most influential people in 2020 primarily because of this.
He is a Mexican travel vlogger who enjoys seeing new places, which has a big impact on discovering intriguing videos. Through his engaging vlogs, he recounts his outstanding experiences and instructs his viewers on how to travel effectively and affordably. His account is currently one of Mexico’s most subscribed channels with a subscriber base of 37.6 million. In addition to being a YouTuber, he is also a prosperous businessman.
Liza Koshy, a.k.a. Elizabeth Shaila Koshy, first gained notoriety on the video-sharing website Vine in 2013 before launching her popular, humorous YouTube channel. Nearly 18 million people have subscribed to Liza’s engaging YouTube channel, which has had more than 2.5 billion views overall. This content diva is without a doubt one of the most popular figures on the internet and YouTube platforms.
Mexican vlogger Patricia Caeli Santaolalla López is also known online as Caeli, Caeli Alien, or CaELiKe. When López uploaded her first video to YouTube in October 2010, she had low expectations for the service. However, as she continued to upload more interesting content, her subscriber base progressively grew. Her subscriber count currently stands at 16 million, as she is one of the most popular YouTube vloggers and influencers in 2022.
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