BEST INFLUENCER MANAGEMENT AGENCIES IN 2022 - TOP INFLUENCER MARKETING AGENCY
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BEST INFLUENCER MANAGEMENT AGENCIES IN 2022

influencer management agencies

BEST INFLUENCER MANAGEMENT AGENCIES IN 2022

Influencer management agencies provide a necessary service in the modern world. They help connect a wide range of brands from all around the globe with influential people who can help promote their products and services and elevate their businesses. The advantages of working with an influencer management agency are many, and some of them may include the ability to target a specific audience, increased engagement, improved revenue and sales, higher brand awareness, and much more.

One of the biggest advantages of using an influencer management agency is the ability to specifically target the brand’s desired audience. By identifying and targeting key demographics, brands can ensure that their message is reaching the right people. Additionally, influencer management agencies have access to a large pool of influencers of all shapes and sizes, including nano, micro, mega, macro and celebrity influencers, which means brands can easily find the perfect match for their campaigns.

Engagement is another key advantage of collaborating with some of the world’s best influencer management agencies. In contrast to traditional advertising methods, which often result in low engagement rates, influencer management campaigns have been shown to have much higher engagement rates. This is due in part to the organic nature of influencer management – people are more likely to trust recommendations from their friends and family than they are from a faceless corporation.

Also, influencer management agencies always take the time to match businesses with the right influencers that will drive the best campaign results. Influencer management agencies are experienced to pair brands from all kinds of industries with the right people who can help promote their brand’s identity, services, products, and public narratives. They will also be able to help manage the campaign, ensuring that it stays on track and reaches its goals.

Influencer management agencies are becoming an increasingly important part of marketing. With more and more brands looking to connect with influential people, these agencies will only become more important in the years to come. Because of this, we at Top Influencer Marketing Agency have put together a list of the top influencer management agencies for 2022 that will assist you in growing your company and achieving your most important marketing objectives.

Below is the selected list of the best influencer management agencies in 2022:

influencer marketing agencies
ABOUT

One of the best influencer management agencies, Top Influencer Marketing Agency works with a variety of influencers to improve the brand’s visibility, recognition, social media presence, online following, web traffic, sales, and income. Fortune 500 organizations and well-known brands including Uber, Mandarin Oriental, Charmin Charlie, L’Occitane, Netflix, and many more are among its clientele. They have a sizable database of more than 1 million highly rated social media influencers in many different sectors, all of various sizes, and forms. They provide a variety of marketing and influencer solutions, such as Influencer sponsored posts, gifts, events, trips, and product releases, as well as content creation, product photography, and videography.

SPECIALIZES IN
  • Media Buying & Planning
  • Influencer Marketing Campaigns
  • Sponsored Influencer Content & Posts
  • Product Photography & Videography
  • Influencer Gifting & Product Launches
  • Influencer Events & Trips
  • Influencer Photography
  • Influencer Brand Ambassadors
CLIENTS
  • Johnson & Johnson
  • Netflix
  • Olay
  • Uber
  • HTC
  • Huawei
  • Nestle
  • Bvlgari
  • Net-a-porter
  • Kimpton Hotels
  • Mandarin Oriental
  • L’Occitane
  • Uber Eats
MEDIA MENTIONS

Forbes, Nasdaq, CNN, Bloomberg, Wired, Time Magazine, Business Insider, Financial Times, Marie Claire, Cosmopolitan, In Style, USA Today, Washington Post, Beauty Independent, and many others.

influencer management agencies
ABOUT

Upfluence is one of the top influencer management agencies that help a variety of organizations identify creators for their products, cultivate connections with influencers, oversee their affiliate network, and increase sales using their industry-leading influencer marketing platform. Their youthful, energetic staff collaborates daily to nurture new concepts, guarantee their customers are satisfied and guarantee the seamless operation of their program. With specialists from various sectors and more than 18 different nationalities, they work to improve influencer marketing for all parties. They are able to advance and help define the future of influencer marketing because of their distinctive fusion of various personalities, backgrounds, skill sets, and capabilities.

SPECIALIZES IN
  • Ecommerce Tools
  • Influencer Discovery
  • Influencer Analysis
  • Campaign Management
  • Influencer Product Seeding
  • Influencer Payments
  • Campaign Analytics
CLIENTS
  • Feeld
  • Keen Footwear
  • Paxful
  • Atfluence
  • Tiege Hanley
  • Kinguin
  • Fuze Tea
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

One of the best influencer management agencies, The Shelf offers a proprietary SaaS platform for organizing and improving creative, amazing influencer campaigns and provides full-service influencer marketing and management solutions. To help marketers achieve their goals, they use analytics to find the top creators on Facebook, Instagram, TikTok, Pinterest, and YouTube. In order to achieve and give the highest ROI, they also develop customized influencer campaigns that connect the right strategies with the right storytellers for the target market of the company. By guiding customers through each stage of the purchasing process, their influencer campaigns encourage them to make a purchase.

SPECIALIZES IN
  • Strategy & Planning
  • Influencer Campaigns
  • Influencer Management Strategy
  • Fraud Detection
  • Influencer Relationships
  • Client Portal
  • Reusable Content
  • Quality Control
  • Optimization
  • Content Production & SEO
CLIENTS
  • Lenox
  • St Pierre Bakery
  • The Honest Company
  • Nite Ize
  • Kiss
  • Quinny
  • Greenvelope
  • American Standard
MEDIA MENTIONS

Entrepreneur, Yahoo, MSN, Yahoo News, The National. The Campaign, The Conversation, and many others.

influencer management agencies
ABOUT

One of the top influencer management agencies around the world, Zorka Agency focuses on creating ROI-forecasted strategies with risk analysis solutions to help businesses scale up and elevate their brands. They provide a distinctive combination of technology, traffic networks, creative layouts, and unconventional techniques to reach the target audiences of their customers. Zorka Agency works with 500k+ influencers across multiple social media platforms using their own analytics tool. Their media techniques forecast campaign outcomes, such as CPI and CPAs, before launch.

SPECIALIZES IN
  • Creative Strategy
  • Influencer Marketing
  • Influencer Campaign
  • Autofunnels
  • Community Management
  • Outreach
  • Performance Marketing
  • SEO
  • Content Production
CLIENTS
  • Gameloft
  • Wargaming
  • Ali Express
  • In Driver
  • Plarium
  • Hennessy
  • Playrix
  • Tencent
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

ApexDrop is one of the greatest influencer management agencies that provides a range of businesses and organizations with high-quality lifestyle and influencer marketing materials. They mostly target Instagram, which has a significant community of “everyday artists” who capture license-free lifestyle images for companies and is likely the most aesthetically pleasing social media network. In order to build the strongest communities for consumer brands in North America and beyond, ApexDrop develops and offers cutting-edge marketing services that have been proven to help its partner companies over the long term.

SPECIALIZES IN
  • Influencer Marketing Campaigns
  • Photography Services
  • Content Production
  • SEO
  • Brand Building
  • Public Relatios
  • Influencer Engagement
CLIENTS
  • Derma E
  • Pact
  • Tailor Vintage
  • Universal Standard
  • Foster Grant
  • iHome
  • Abby & Finn
  • Russel Athletic
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

Moburst is one of the best influencer management agencies and a full-service digital business that offers a range of services in product & development, design & content, marketing plan, media purchasing, and organic exposure. Influencer marketing and influencer campaigns are just one of their many offerings. They assist world-leading companies in successfully utilizing influencers of all shapes and sizes while building a high-value performance marketing platform. Their influencer marketing specialists are in charge of creating influencer briefs, motivating them with essential brand messaging to distinguish the customer, and evaluating.

SPECIALIZES IN
  • Influencer Campaigns
  • Content Production
  • Search Engine Optimization
  • Campaign Concept & Design
  • Video Production
  • Social Media Management
  • Digital Strategy
  • Social Strategy
CLIENTS
  • Shopkick
  • Redefine Meat
  • Samsung
  • Say Brand
  • Uber
  • Ebay
  • Google
  • Nielsen
  • Pfizer
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

More Influence is one of the best influencer management agencies that operate on the premise that younger generations engage with brands in a variety of innovative and creative ways. Traditional marketing and advertising strategies that formerly had success with them are now less successful, and they strive to change it for the better. Because consumers need evidence and market validation, they prefer to hear from friends, peers, and trustworthy sources who have used and verified the product or service. The goal of the agency is to help a wide range of companies connect authentically with artists whose interests and passions align with their own in order to interact with their target market.

SPECIALIZES IN
  • Influencer Marketing Strategy
  • Influencer Outreach & Campaigns
  • Influencer Match
  • Influencer Relations & Engagement
  • Content Guidelines & SEO
  • Contracting/Compliance
  • Social Media Advertising
  • Paid Media
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

One of the leading influencer management agencies, Sugarfree, guarantees proactive, clear interaction while developing real-world, data-driven campaigns. This covers the development of content, direction of the strategy, hiring of influencers, contracts, and reporting. The team is made up of a variety of marketing experts, social media whizzes, gifted creators, and data analysts who all collaborate to provide a seamless experience. Their sincere advertisements go to the core of the brand’s narrative.

SPECIALIZES IN
  • Creative Content & Strategy Direction
  • Influencer Casting & Recruitment
  • Contracting & Implementation
  • Campaign Execution
  • Detailed Reporting
CLIENTS
  • Air BnB
  • TikTok
  • Gillette
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

Influence Nation is one of the leading influencer management agencies, and has a database of over 3,000 influencers from various consumer sectors and social media platforms. These influencers of all shapes and sizes are prepared to produce creative, excellent, and engaging content to increase brand interaction with the brand’s target audience. Brand storytelling, content syndication/amplification, consumer product evaluations, marketing analysis, and consumer insights are all areas where Influencer Nation partners with clients.

SPECIALIZES IN
  • Influencer Marketing Solution
  • Influencer Partnerships
  • Brand Storytelling
  • Content Production & Amplification
  • Consumer Product Reviews
  • Market Research
CLIENTS
  • Shiseido
  • Mustela
  • Sephora
  • Beauty Stat
  • Lancer
  • Ahava
  • Aviva
  • Intel
  • Amazon
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

The Influencer Marketing Factory, one of the greatest influencer management agencies, offers full-service influencer marketing methods and mostly concentrates on TikTok, Instagram, and YouTube. They design efficient, cost-efficient, and ROI-driven social media influencer programs for their clients. The company offers a wide range of services, including social media management, influencer marketing, and native advertising. Based on their corporate objectives, they develop a distinctive and effective approach for a range of enterprises.

SPECIALIZES IN
  • Influencer Search
  • Influencer Engagement
  • Content Production
  • SEO
  • Audience Targeting
  • Tik Tok Management
  • Talent Management
  • Design
CLIENTS
  • Ren Skincare Brand
  • Envato
  • ExeGi Pharmacy
  • FinTron Invest
  • MPL Gaming Brand
  • Built
  • Visit Korea
  • Ablo
  • Hily & Taimi
MEDIA MENTIONS

Social Media Today, Insider Magazine, The Drum, Marketing Brew, Grit Daily, and others.

influencer management agencies
ABOUT

One of the top influencer marketing agencies, HireInfluence, which was established in 2011, has grown to be the influencer firm of choice for some of the most well-known companies around the globe. HireInfluence, a company solely focused on influencer marketing, creates fully managed, intent-driven campaigns by managing on-site brand promotions and events, sourcing and placing creative talent, and managing paid media. An all-in-one resource for complete influencer campaigns is HireInfluence.

SPECIALIZES IN
  • Strategy Development
  • Influencer Curation
  • Influencer Validation
  • Influencer Negotiation
  • Influencer Presentation
  • Influencer Contracting
CLIENTS
  • Oreo
  • Diet Coke
  • Honda
  • Ebay
  • Mc Donald’s
  • Adidas
  • MTV
  • Ricola
  • Microsoft
MEDIA MENTIONS

Agency Vista, Vega Awards, Business of Apps, Cision, and others.

influencer management agencies
ABOUT

Fanbytes, one of the top influencer management agencies, is focused only on assisting marketers in connecting with Gen Z consumers. With a focus on actionable indicators such as anticipated clicks, installs, and branded interaction, the U.K.-based business uses its proprietary analytics platform to develop end-to-end influencer campaigns. Fanbytes adheres to the platforms where teens and young adults hang out: TikTok, Snapchat, Instagram, and YouTube. Their dual-pronged approach of sponsored and organic social media advertising ensures reach and engagement.

SPECIALIZES IN
  • Influencer Marketing Campaigns
  • Content Production
  • SEO
  • Social Media Advertising
CLIENTS
  • Paula’s Choice
  • Ubisoft
  • Deezer
  • Casio
  • Acca
  • Ellesse
  • Verb
  • Joah
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

Socialfly is a full-service social media marketing business and one of the top influencer management agencies run and managed by women. With a large network of social influencers, Socialfly specializes in comprehensive campaign development and administration to increase brand awareness. They take care of the analytics, growth hacking, and media strategy so that their clients, leading brands and companies, can concentrate on the outcomes.

SPECIALIZES IN
  • Social Media
  • Influencer Marketing
  • Paid Media
  • Creative Services
  • Influencer Beginnings
CLIENTS
  • AIDS walk
  • The Madison Square Garden Company
  • Goody
  • HGTV
  • No Cow
  • Hudson Yards
  • Alex and Ani
  • Il Makiage
  • Slim Fast
MEDIA MENTIONS

Huff Post, Forbes, Refinery 29, Entrepreneur, Time, Fortune, Daily News, and many others.

influencer management agencies
ABOUT

August United, one of the top influencer management agencies, links brand ideas with qualified micro-influencers who help a business expand commercially. They are a full-service influencer marketing firm, and its core belief is that everyone has the ability to influence others’ behavior, opinion, and purchasing decisions. Network development, content creation, experiential marketing, social media advertising, and influencer marketing are just a few of the services they provide businesses.

SPECIALIZES IN
  • Influencer Strategy
  • Influencer Campaign Development
  • Network Development
  • Content Creation
  • Search Engine Optimization
  • Experiential Marketing
  • Design
CLIENTS
  • Pet Smart
  • Dial
  • Borax
  • Cicis
  • Fox Restaurant Concepts
  • Ralph’s
  • Persil
  • P.F. Chang’s
MEDIA MENTIONS

Buzz Feed News, USA Today, Cheddar, CNN, Business Insider, and many other media outlets.

influencer management agencies
ABOUT

Go Fish is one of the top influencer management agencies that seeks to raise brand recognition and engagement by cultivating long-lasting connections with influencers in various areas. This team has expertise in influencer marketing as well as SEO, online reputation management, and conversion rate optimization for both local and international companies.

SPECIALIZES IN
  • Search Engine Optimization
  • Paid Media Advertising
  • Digital
  • PR
  • Content Marketing
  • Conversion Rate Optimization (CRO)
  • Online Reputation Management
  • Copywriting
  • Website Design & Development
CLIENTS
  • Bella Ella
  • Brilliant Earth
  • Homes
MEDIA MENTIONS

Not Available.

Top Influencer Management Agencies – Frequently Asked Questions:

What does influencer management entail?

Influencer management strategy, often called influencer relationship management (IRM) strategy, is about considering influencers as the agency’s brand’s industry partners. An influencer management strategy allows brands to keep track of each influencer’s name and aesthetic preference. A step further, effective influencer relationship management keeps track of influencer statistics. Brands can use their collaborations to raise their visibility, win over more customers, and eventually boost their return on investment by implementing a solid IRM strategy.

There are many moving pieces in an influencer management plan, thus an experienced manager is needed. An influencer manager is a marketing manager who oversees social media influencers. This expert oversees the implementation of influencer marketing initiatives and helps to ensure their effectiveness. The influencer manager is in charge of handling influencer recruiting, relationships with influencers, and reporting, whether they are employed by a company or work for an agency.

By using influencer management, marketers and their companies may build strong bonds with the influencers who are essential to their influencer marketing initiatives. Since the influencer gets to know the company over time and the messaging improves, long-term influencer connections are ultimately more beneficial and profitable.

Brands expect that by working with influencers who are well-liked by their target market, these influencers would positively promote their goods or services to prospective clients. Without a good relationship with these influencers, they are not likely to suggest their items, which represents a lost chance to shape the decisions of their followers. Because of this, influencer management (also known as IRM) is comparable to customer relationship management (CRM), with the exception that influencers are the main subject.

What is a influencer management strategy?

Every marketing plan needs a deliberate approach to be properly implemented. Influencer management agencies may create a successful influencer management strategy for their clients in a variety of ways. Some of the more significant ones are those listed below:

  • Conducting thorough research

Influencer management agencies collaborate extensively with their clients to determine the social media channel that the target market for the business most frequently uses. In addition, they evaluate influencer payments based on the industry’s characteristics and the possible reach.

  • Establishing a clear approach

Influencer management agencies put their attention into establishing an influencer management strategy, timeframe, and budget for the campaign. Ad campaigns may be automated, but influencer collaborations may require more monitoring and follow-up.

  • Establishing brand narratives and targets

Influencer management agencies frequently focus on the company’s objectives. It’s critical to identify the precise audience characteristics that meet the requirements of the company because influencers have highly niche audiences.

  • Performing influencer outreach

Influencer management agencies use influencer marketing technologies to check the legitimacy, relevance, and experience of the influencers the company has shortlisted. They then make contact with those they believe may benefit the brand.

  • Measuring, improving, and repeating

When influencer management agencies develop measurable influencer marketing KPIs, tracking outcomes becomes easy. Identifiers can be used to track the direct effects of influencer marketing, such as by utilizing a particular hashtag, an affiliate coupon code, or tracking links.

How much do influencer management agencies charge?

The scale of the brand’s business and the resources at its disposal will determine how much influencer management should cost. Depending on their degree of experience, hiring a full-time influencer manager to oversee an internal influencer management strategy might run companies anywhere from $3,000 to 8,000 per month.

Influencer talent agencies, for example, maintain an exclusive list of influencers. They may increase the likelihood of successful influencer collaborations by matching businesses with tested influencers in their network. For smaller projects, these agencies’ minimum engagements range from $2,000 per month to 10 to 40 percent of the brand’s overall expenditure.

Software-based agencies fall within the second group of influencer management agencies. They can charge clients for access to their influencer management platform, and for an extra cost, they may even assist them in managing their campaigns on the platform. For access to these sites, one may expect to spend anything from $500 to $10,000 per month or more.

The done-for-you model is the third subcategory of influencer management agencies. A typical service provided by this kind of firm is a white-glove influencer marketing campaign, in which companies convey their objectives and the agency takes care of the rest. These agencies typically have access to the most trending industry tools and software platforms in addition to a network of influencers that have a track record of success, to ensure that influencers are the ideal match for their company. They may be rather pricey, typically costing between $1000 and $20,000 each month.

Who are influencer managers?

The effectiveness of a brand’s influencer marketing strategy and campaigns is ensured by skilled influencer managers. These experts oversee the full operation of the influencer marketing campaign, including the identification of prospective influencers, the development of connections, the creation of content, and the implementation of the plan. They also collaborate and interact with the marketing team of the business to successfully launch their influencer campaigns.

A person would need to understand how to create powerful social media and influencer marketing tactics that provide high and quick ROI if they wanted to become an influencer manager. In addition to those, one would also need to connect with influencers and earn their trust. They would also need to develop and maintain strong, long-lasting relationships with them and have open lines of communication throughout the campaign.

Many businesses want candidates with strong time-management and problem-solving abilities, as well as a passion for social media. Additionally, analytical abilities are a must to comprehend how IM functions, develop successful tactics and obtain the maximum ROI possible.

An influencer manager should be capable of handling some of the following tasks to execute effective influencer campaigns:

  • creating and implementing IM strategies and plans,
  • searching for respectable influencers who fit the business specialty,
  • establishing connections with influencers on social media,
  • working on content, coming up with ideas, writing it, and producing it,
  • execution of a comparison study of the results and ROI,
  • doing research on the target market, the nearest rivals, and the experts,
  • observing the most recent developments in marketing, IM, and technology,
  • working along with the marketing team.
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