Nicole Miller increased brand awareness via influencer gifting.
August 03, 2021
Nicole Miller wanted to improve brand awareness through influencer gifting. They wanted to have influencers choose one of their favorite runway or collection pieces and photograph and post about it on social media while tagging the brand. The influencers would receive a gif in exchange for styling, photographing, and posting the piece on Instagram or Tiktok.
Top Influencer Marketing Agency executed a full influencer gifting campaign for Nicole Miller. They vetted top influencers to be chosen for gifting, coordinated shipping and posting details, and ensured that the influencers post and tag the brand.
The result was an astonishing 50 plus influencers and over 3 MILLION in follower reach.