Power Up partnered up with top food influencers to boost their social media following and increase website visits.
November 10, 2021
Power Up wanted to increase brand awareness, boost their following on social media, and increase their distribution to top supermarkets via food influencers. They wanted influencers to review their all natural snack mix and talk about the benefits of their product in comparison to some of the competitor brands. They also wanted to organize an influencer event where they would showcase some great recipes that can be created by using their snack mix.
Top Influencer Marketing Agency organized an influencer event. The event was hosted in the brand factory where influencers were given a direct experience of the brand’s manufacturing facility, provided tasting menu of different varieties of all natural snacks, and were treated to special recipes where the main ingredient was the Power Up snack mix. They also had an ability to document their experience via their social channels and share a final giveaway partnership with the brand.
The result was an astonishing 5 MILLION follower reach campaign, over 40 food influencers, and hundreds of thousands in impressions to their e-commerce store.