TOP SOCIAL MEDIA INFLUENCER AGENCIES IN 2022 - TOP INFLUENCER MARKETING AGENCY
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TOP SOCIAL MEDIA INFLUENCER AGENCIES IN 2022

social media influencer agencies

TOP SOCIAL MEDIA INFLUENCER AGENCIES IN 2022

As social media becomes an increasingly important part of the marketing mix, social media influencer agencies are leading the way when it comes to high-impact and performance-oriented influencer marketing campaigns. In contrast to traditional advertising, which can often be seen as pushy and off-putting, influencer marketing allows brands to promote their products and services in a way that feels natural and authentic.

What’s more, social media influencers have access to vast audiences of highly engaged potential customers, making them an invaluable asset for any brand looking to reach a wider audience. In the coming years, we expect to see more brands turning to social media influencer agencies to help brands reach their target audiences and achieve their marketing goals.

An individual with a sizable following, access to a broad audience, and the capacity to persuade others to heed their recommendations is known as a social media influencer. Influencer marketing, if and when done well, is swiftly emerging as a vital tool in a business’s arsenal.

Social media influencer agencies have become an integral part of many businesses marketing strategies. By connecting brands with social media influencers who have a large and engaged following, these agencies can help to promote products and services to a wider audience.

In recent years, social media influencer agencies have also begun to diversify their offerings, providing clients with services such as social media management, content creation, and community building. As the demand for social media influence continues to grow, social media influencer agencies are poised to play a vital role in the future of marketing.

Here at the top influencer marketing agency, we have gathered a list of the best social media influencer agencies that help a wide range of brands reach out to and build trust with their target audience while maximizing their ROI and building recognizable industry names.

Below is the selected list of the top social media influencer agencies in 2022:

influencer marketing agencies
ABOUT

One of the top social media influencer agencies in 2022 is the Top Influencer Marketing Agency. They collaborate with influencers to improve a brand’s exposure, branding, popularity, number of social media followers, internet traffic, and sales. Some of the top brands and Fortune 500 corporations, such as Bvlgari, Nestle, Wells Fargo, Swarovski, Pronovias, Huawei, and many more, are among its clientele. Celebrities and macro influencers who have appeared in popular magazines, series, reality TV shows, and movies are among the influencers in their talent pool. They provide a variety of services, including sponsored articles, product launches, vacations, and influencer gifts.

SPECIALIZES IN
  • Media buying
  • Influencer marketing
  • Sponsored Influencer Content
  • Influencer Gifting & Trips
  • Influencer Events
  • Influencer Product Launches
  • Influencer Brand Ambassadors
CLIENTS
  • Johnson & Johnson
  • Netflix
  • Olay
  • Uber
  • HTC
  • Huawei
  • Nestle
  • Bvlgari
  • Net-a-porter
MEDIA MENTIONS

Forbes, Nasdaq, CNN, Bloomberg, Wired, Time Magazine, Business Insider, Financial Times, Marie Claire, Cosmopolitan, In Style, USA Today, Huff Post, Washington Post, and many others.

top influencer marketing agencies
ABOUT

Billion Dollar Boy is a transnational creative agency with offices in London, New York, and New Orleans. In their capacity as one of the leading social media influencer agencies, they actively develop campaigns with leading brands in the influencer categories of cosmetics, design, retail, entertainment, consumer goods, food service, and automotive across 7 continents. To capture attention, win over hearts, and change advertising as we know it, their team is leveraging the power of many different categories of influencers.

SPECIALIZES IN
  • Paid Influencer Campaigns
  • Advocacy
  • Curated Content
  • Paid Advertising
  • In-House Studio Services
CLIENTS
  • Nespresso
  • Method
  • L’Oreal
  • Zalando
  • Pepsico
MEDIA MENTIONS

Not Available.

social media influencer agencies
ABOUT

Simply Social Media is one of the top social media influencer agencies and a digital marketing firm with several awards that is based in Santa Fe, New Mexico. Since 2014 they have been fostering communities, connections, and important narratives in their home state and abroad. They work with their customers in numerous industries, including the arts, the government, private companies, people, and anybody else who wants to thrive in social media and influencer marketing through result-driven relationship-building campaigns. They provide unique services that are tailored to the requirements of each customer.

SPECIALIZES IN
  • Influencer Marketing
  • Social Media Consulting
  • Training & Workshops
  • Keynote Speaking
  • Visual Design
CLIENTS
  • The Santa Fe Opera
  • Sunrise Springs
  • La Fonda
  • New Mexico State Parks
  • Century Bank
MEDIA MENTIONS

Santa Fe New Mexican, Albuquerque Business Journal, and many others.

influencer marketing agencies
ABOUT

One of the top social media influencer agencies, Creed Media speaks the language of Generation Z. The Swedish duo’s unconventional approach to digital media, combined with years of professional experience constructing online communities, quickly managed to sort a gap in the conventional marketing mix worth filling. The company was founded by current leaders Timothy Collins, Hugo LePrince, and founder member Eliot Robinson. Their aggregate networks and enthusiasm allowed them to swiftly create cutting-edge strategies for music artists, influencers, and content producers alike. They deal with clients of all shapes and sizes.

SPECIALIZES IN
  • Performance Marketing
  • Audience Insights
  • Cultural Trend Analysis
  • Concept Development
  • Influencer Marketing Campaigns
  • Content Production & SEO
  • Social Media
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available.

influencer marketing agencies nyc
ABOUT

Obviously Agency is one of the finest social media influencer agencies that provide full-service influencer marketing, aiding leading brands at every stage of the influencer marketing journey. They are a global organization with offices in Sydney, Paris, New York, San Francisco, and Los Angeles. They now have a base across three continents, enabling them to conduct campaigns anywhere in the world. Over 400,000 influencers are presently available in the database, which may be searched by a variety of demographic criteria.

SPECIALIZES IN
  • Influencer Identification
  • Content Creation
  • Campaign Management
  • Reporting and Analysis
  • Custom Campaigns
CLIENTS
  • Converse
  • Free Fire
  • Ulta Beauty
  • Banana Phone
  • Honest Beauty
  • Bumble
MEDIA MENTIONS

NBC News, Vogue Business, The Wall Street Journal, Shift, and many others.

top influencer marketing agencies
ABOUT

One of the top social media influencer agencies, Markerly is dedicated to making today’s social networks more enjoyable and less deceptive while assisting businesses in forging deeper connections with their consumers. Its work focuses on fostering communities, presenting fresh perspectives, and providing for its members; this is how they create strong, long-lasting effects on marketing efforts. They think that almost any campaign may be enhanced with long-lasting social benefit, frequently at little or no expense.

SPECIALIZES IN
  • Influencer Marketing Services
  • Social Media
  • Search Optimization
  • Paid Search Marketing
  • Design & Development
  • Analytics & Reporting
CLIENTS
  • Camelbak
  • Cedar Fair
  • Healthy Texas
  • Tea
  • Meow Mix
MEDIA MENTIONS

Buzz Feed News, USA Today, Cheddar, CNN, Business Insider, and many others.

top influencer marketing agencies
ABOUT

One of the top social media influencer agencies, Digital Marketing Group (DMG), exists to help clients navigate the difficulties of the online advertising space. Their clients have discovered that they may associate with an expert rather than becoming one themselves. They also have a high rate of customer retention. In addition to being professionals in digital marketing, their staff is consumed by it, as seen by the success of their work. They assist companies with everything their business needs to stay top-of-mind with their customers, thanks to their entire digital skills and distinctive digital processes and strategies.

SPECIALIZES IN
  • Target Marketing
  • Search Optimization
  • Search Engine Marketing
  • Creative Services
  • Social Media Marketing
  • Influencer Marketing
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available.

influencer marketing agencies
ABOUT

Shade Agency is one of the top social media influencer agencies that help companies remain relevant to a variety of audiences while assisting artists of color in growing their digital impact. Over 1,000 black and brown creators, including chefs, novelists, actors, and comedians, are represented by SHADE. They develop the optimal content strategy using research and analysis to achieve the brand’s objectives and KPIs. Based on audience analytics, they collaborate with their creators to generate high-quality, real, and relevant content. They then promote the brand’s content through paid digital advertisements and its digital channel partners.

SPECIALIZES IN
  • Influencer Strategy
  • Talent Casting
  • Content Production
  • Content Distribution
  • Search Engine Optimization
CLIENTS
  • Mc Cafe
  • Tidal
  • Bevel
  • Marriott
  • CVS Pharmacy
  • Square
MEDIA MENTIONS

Huff Post, Glossy, Ad Week, Black Enterprise, and many others.

social media influencer agencies
ABOUT

Hire Influence is a full-service marketing agency and one of the leading social media influencer agencies that have won several awards. Since 2011, it has been providing professional methods and market-leading outcomes. To promote the words of their clients, they collaborate with a network of influencers from 12 different countries and seven different industrial sectors. They also excel at consulting and creating specialized marketing campaigns. They post material on the majority of social media platforms, choose the one that works best for each company, and fully customize their services to meet the needs of each customer.

SPECIALIZES IN
  • Campaigns
  • Ancillary
  • Specialties
  • Processes
  • Analytics
CLIENTS
  • McDonald’s
  • Gold Toe
  • MTV
  • Ricola
  • Southwest Airlines
  • Evernote
MEDIA MENTIONS

Agency Vista, Vega Awards, Business of Apps, and more.

top influencer marketing agencies
ABOUT

One of the leading social media influencer agencies, Carusele Agency focuses its campaigns on important metrics including sales lift, e-commerce conversions, qualified web traffic, ad recall rate, audience attention, and viewable impressions. Their data distinguishes them from other influencer marketing firms, and they have created a number of exclusive tools that enable them to evaluate and analyze a variety of data, from influencer audiences to content performance, in real-time to guide their approach. They are always analyzing their campaigns and making changes, whether it be to influencer content, audience targeting, ad units, or other aspects.

SPECIALIZES IN
  • Strategic Audience Targeting
  • Influencer Campaigns
  • Influencer Content
  • Metrics & Statistics
  • Social Media
CLIENTS
  • Spoon Flower
  • Michigan Apples
  • Radha Beauty
  • Almay
  • Massmutual
MEDIA MENTIONS

Not available.

social media influencer agencies
ABOUT

One of the best technology firms and top social media influencer agencies is Viral Nation. Influencer marketing is one of their main responsibilities, and they also provide a comprehensive range of talent services to micro, mega, macro, and celebrity influencers. In industries ranging from technology and culture to aesthetics, retail, and fast-moving consumables, Vital Nation has created some of the most well-known, praised, and successful influencer marketing campaigns in the world.

SPECIALIZES IN
  • Influencer Marketing
  • Influencer Gifting & Products
  • Paid Media
  • Performance Media
  • Creative Capabilities
  • Content Management
  • SEO
  • Blockchain / W3
CLIENTS
  • Discover Boating
  • Bud Light Brand
  • Pub G
  • Meta Quest
  • Energizer
MEDIA MENTIONS

Not Available.

influencer management agencies
ABOUT

One of the best social media influencer agencies, The Influencer Marketing Factory primarily focuses on TikTok, Instagram, and YouTube while providing full-service influencer marketing strategies. For their customers, they create effective, affordable, and ROI-driven social media influencer campaigns. The agency provides a wide range of solutions, such as influencer marketing, native advertising, and social media management. They create a unique and efficient strategy based on their company goals for a variety of businesses.

SPECIALIZES IN
  • Influencer Search & Engagement
  • Content Production & SEO
  • Audience Targeting
  • Tik Tok Management
  • Talent Management
CLIENTS
  • Ren Skincare Brand
  • Envato
  • ExeGi Pharmacy
  • FinTron Invest
  • MPL Gaming Brand
MEDIA MENTIONS

Social Media Today, Insider, The Drum, Marketing Brew, Grit Daily, and many others.

influencer marketing agencies
ABOUT

One of the top social media influencer agencies, AnchorFree, was founded by Denis Hiller as a co-founder. He is bilingual in Spanish, English, and Russian and has previous experience as an angel investor. Denis was a member of the AnchorFree founding team before launching the Hiller Agency. Additionally, he co-founded Uloop, and he has shared his insights on the IT business at a number of conferences. The Hiller Agency is a leader in this field and is influencing how marketing will develop in the future.

SPECIALIZES IN
  • Influencer Marketing Campaigns
  • Public Relations
  • Brand Building
  • Content Production & SEO
  • Content Strategy
CLIENTS
  • Clout Brand
  • Jetstream
  • Flamingo Fashion Shop
  • Can You Solve Me
MEDIA MENTIONS

Not Available.

top influencer marketing agencies
ABOUT

America Noize is one of the top social media influencer agencies that focus on developing campaigns based on high-performing tactics determined by examining the unique client demands. They do this to increase the effectiveness of influencer campaigns and maximize return on investment. They help businesses of all kinds and types in creating, updating, positioning, and identifying their brands as well as giving names to their goods. They spent years working in the fields of film and television production, celebrity product placement, celebrity endorsement, and image creation.

SPECIALIZES IN
  • Influencer Marketing
  • Social Media Content Creation
  • NFT services
  • Video Production
  • Web Design Agency
  • SEO
CLIENTS
  • VLLO App
  • Hitachi
  • MSC Cruise
  • American Express
  • AT&T
  • Mc Donald’s
  • Bloomingdale’s
MEDIA MENTIONS

Not Available.

influencer marketing agencies
ABOUT

INF Influencer Agency is one of the top social media influencer agencies based in Canada and one of the best digital marketing companies that place the most emphasis on influencer marketing. They collaborate with The Feldman Agency, a North music management company with more than 40 years of experience in the entertainment industry. INF Manages top online personalities in the fields of beauty, fashion, entertainment, home, parenthood, wellness, and travel. In addition to assisting brands and agencies in casting and managing talent for international influencer programs, INF also represents the world’s leading social media influencers.

SPECIALIZES IN
  • Influencer Marketing Campaigns
  • Brand Outreach
  • Campaign Management
  • Brand Development
  • Reporting
  • Content Production & SEO
CLIENTS
  • MAC Cosmetics
  • Hourglass
  • Revolve
  • Sephora
  • Smashbox
  • Benefit
  • Kiehl’s
MEDIA MENTIONS

Not Available.

Top Social Media Influencer Agencies – Frequently Asked Questions:

Which online platforms are the most effective for social media influencers?

Many social media platforms work best for social media influencers. Each social media platform has its unique features and audience, so social media influencers need to choose the platform that best suits their content and style. For example, Instagram is great for visual content, while Twitter is ideal for short, timely updates. It’s also important that social media agencies consider the size of each social media platform’s audience when choosing where to post. A smaller platform like Snapchat may have a more engaged and intimate audience, while a larger platform like Facebook can reach a wider range of people. 

Three of the most effective and high-impact online platforms for social media influencers include: 

  • Instagram

If an influencer targets a demographic under 50-60 years and has a specific lifestyle, e-commerce, or photography brand, Instagram should take precedence. Content that performs well on Instagram includes beautiful photography, spectacular graphics, original ideas, self-directed videos that communicate directly to the audience, and similar.

  • YouTube

Videos are the type of material that performs best on YouTube. The majority of viewers tune in for a mix of education and entertainment, so influencers need to work hard to keep their audience’s attention throughout any videos they produce. These videos can include teaching your audience about new marketing strategies, streaming gameplay, posting makeup tutorials, shooting a cooking show, or doing anything similar.

  • TikTok

If influencers want to engage younger audiences with entertaining video material that doesn’t frequently directly relate to their goods or services, they should give TikTok high priority. On this platform, excessive self-promotion won’t generate a devoted audience, therefore it’s critical to be ready to put entertainment first. On TikTok, engaging, thought-provoking, humorous, and even senseless short-form video material performs best.

Ultimately, the best social media platform for a social media influencer is the one that allows them to connect with their audience in the most effective way.

What services do social media influencer agencies provide?

Brands and influencers work with social media influencer agencies to create effective social media influencer campaigns. These agencies provide full service, from conception through implementation, or specialized services like identifying and screening influencers. Just a few of the high-impact services that social media influencer agencies offer include finding the best social media platforms, creating SEO-improved, highly-engaging website content, contacting partners and clients, developing community trust, and keeping an eye on the brand’s competitors in the industry, and more

Additional high-performing services include the creation of top-performing strategies, the identification of and outreach to influencers, outreach activities, contract negotiations, and the management of successful marketing campaigns. Social media influencer agencies also keep track of the most essential KPIs, to gauge and analyze the campaign’s overall efficacy. Some influencer agencies also act as agents for influencers and aid in their quest for joint ventures. 

For their marketing initiatives, brands and influencers should work with social media influencer agencies for a variety of reasons, including to:

  • More fully comprehend the intended audience and create niche advertisements
  • Utilize their extensive knowledge of and skill with influencer marketing.
  • Find the right influencers for their brand by utilizing their extensive network of reliable individuals
  • Negotiate mutually beneficial influencer contracts
  • Avoid dealing with phony influencers and thoroughly check out the ones they do engage with
  • And most essential, to make sure that their influencer efforts are successful and perform well

Social media influencer agencies, in essence, handle everything from campaign development to performance evaluation.

What categories of social media influencers are there?

Finding the right influencers to help brands and influencers achieve tangible commercial results is a difficult task, especially when there are so many diverse influencers kinds to pick from. The following are some of the most relevant influencer categories from which social media influencer agencies can select:

  • Mega-Influencers

Due to their famous status and more than a million followers, mega-influencers are very prominent on social media. They produce a ton of engagement on the social media channels where their audience is engaged. This is what makes them desirable to brands looking to utilize influencer marketing, as well as what drives up their cost.

  • Macro-Influencers

These individuals often have an audience of 500,000–1 million followers and can be thought leaders, sports, celebrities, or TV personalities. Brands may anticipate a high price tag from them because they can use their reputation to get followers on social media, however, it won’t be as expensive as with mega-influencers. With this kind of influencer, brands may still reach a wide audience, but they might not receive the interaction they are looking for.

  • Mid-Tier Influencers

Despite the fact that they may not have celebrity status, mid-tier influencers are nonetheless a significant group of content producers whose audience trusts them. In comparison to macro- or mega-influencers, these influencers provide marketers with a broad reach and a little bit higher engagement with audiences between 50K and 500K.

  • Micro-Influencers

Despite having a significantly smaller audience than mega-influencers, brands typically view this group as being far more successful in terms of engagement and trust. That’s because micro-influencers are more specialized and have a close relationship with their fans.

  • Nano-Influencers

With the fewest followers, nano-influencers provide companies with a limited reach that is presumably also narrower. What businesses do lose in reach, however, they make up for in interaction rates. Because the content is so real and tailored to the audience, marketers dealing with this kind of influencer can anticipate a unique experience.

How much do social media influencer agencies charge?

The monthly fees charged by social media influencer agencies often vary from $1000 to $18,000. Although each agency is different, this cost often includes the following:

  • Developing a plan for influencer marketing
  • Developing a list of prospective influencers after conducting research
  • Contracting with and hiring authorized influencers
  • Creating original content with influencers
  • Monitoring the results of influencer marketing campaigns

The pricing of social media influencer marketing agencies is influenced by many elements, which  five are the most important, and they include:

  • Posts

The amount of posts requested determines how much an agency charges for influencer marketing in virtually all situations. Expect to pay more if you request five posts from an influencer rather than just one. This is because influencers frequently charge for each post.

  • Followers

The number of followers an influencer has may also affect how much money the social media influencer marketing agencies charge. It will cost more to hire an influencer with 50,000 followers as opposed to 5000 followers. This is because an influencer with more followers usually receives more views. However, this isn’t always the case.

  • Views 

Social media influencer agencies might also base price on an influencer’s typical number of views. If the brand chooses to work with an influencer that receives 30,000 views on average rather than 3000 views, their pricing will be greater. Because it is performance-driven and focuses on how the article will perform, this price model usually makes more sense.

  • Experience

The history of social media influencer agencies may affect the brand’s cost. Less experienced agencies typically charge less than those with decades of expertise. However, the level of experience an agency has may have a significant impact on the effectiveness and ROI of the brand’s campaign (ROI).

  • Resources

Pricing may also be impacted by the resources at different social media influencer marketing agencies’ disposal. Resources might include marketing technology and experts in the field. These features might raise the brand’s rates, but they can also boost the effectiveness of its advertising effort.

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