21 Jul TOP MICRO INFLUENCER AGENCIES IN 2022
Micro influencer agencies are at the forefront of high-impact influencer marketing solutions to help a wide range of brands elevate their business and maximize their ROI. These agencies have a deep understanding of how micro-influencers can create powerful content and build authentic relationships with their followers. They also can scale micro-influencer campaigns to reach a wide audience. As a result, micro influencer agencies can provide brands with the most impactful and cost-effective influencer marketing solutions.
A micro-influencer is someone whose social media following is bigger than that of an average person but smaller than that of a social media star. Typically, that implies having more than 1,000 followers but less than 100,000. Micro-influencers often utilize their following to promote goods that fit with their passions or areas of expertise. These social media advocates are hired by brands to authentically recommend their goods at a far cheaper cost than famous influencers since they have gained the confidence of their audience.
Micro-influencers are types of social media influencers that have a smaller, but more engaged, following than traditional celebrities or social media personalities. Unlike traditional influencers, micro-influencers typically have a more niche focus, which can make them more appealing to brands and companies who are looking to establish their online presence in specific industries.
Micro influencer agencies specialize in connecting brands and companies with micro-influencers from a variety of industries, who can help to promote their products or services in the best possible ways. In many cases, micro-influencers are more affordable and easier to work with than traditional celebrities or social media personalities, making them an ideal solution for rising brands and companies.
If you’re a brand looking for some of the leading micro influencer agencies in 2022, here at the top influencer marketing agency, we have compiled a list of some of the top choices.
Below is the curated list of the top micro influencer agencies in 2022:
One of the leading micro influencer agencies in Miami, Top Influencer Marketing Agency, focuses on sponsored influencer posts, gatherings, gifts, travel, and content creation. They concentrate on utilizing micro, but also nano, mega, macro, and celebrity influencers on social media to link top businesses with their target consumers. Additionally, they specialize in developing social media profiles and boosting their organic visibility, popularity, and interaction. They collaborate with influencers to provide outstanding content for brands to utilize on social media and the company website, raise sales conversions, and drive organic website traffic. Some of their clients include Clove & Harlow, North Country, Kimpton Hotels, Taj Hotels, and many others. Whether brands want to engage with their target audience or promote their business, Top Influencer Marketing Agency will help them meet and even surpass KPIs and ROI!
- Media buying
- Influencer sponsored posts
- Influencer gifting
- Social media follower growth
- Social media engagement growth
- Influencer content production
- Johnson & Johnson
Forbes, Nasdaq, Bloomberg, WSJ, Time Magazine, Business Insider Magazine, The Financial Times, Marie Claire, InStyle, Huff Post, Entrepreneur, Cosmpolitan, and many others.
InBeat Agency is one of the leading micro influencer agencies that work with more than 25,000 micro-influencers on platforms like TikTok, YouTube, and Instagram and has assisted well-known international businesses in achieving their objectives. In addition to their extensive network of influencers, they also provide their clients access to the social media expertise and technology they have on staff. Brands who work with inBeat also receive an internal creative director devoted to their campaign, which is one of the major advantages.
- Content Creation
- UGC Marketing
- Influencer Marketing
- Paid Advertising
- Bluehouse Salmon
- Dormani Group
Shopify, The Startup, Social Media Examiner, and many others.
Viral Nation is one of the leading micro influencer agencies and top-rated technology companies. One of their principal functions is influencer marketing, and they also offer a wide range of related talent services to micro and other influencers. Vital Nation has developed some of the most renowned, lauded, and effective influencer marketing campaigns in the world, from niche activation functions to global brand experiences in sectors ranging from technology and entertainment to cosmetics, retail, and fast-moving consumer items.
- Influencer Marketing
- Paid & Performance Media
- Creative Services
- Content Management & SEO
- Blockchain / W3
- Discover Boating
- Bud Light
- Pub G
- Meta Quest
Ubiquitous is one of the top micro influencer agencies that collaborate closely with a vast network of TikTok producers to develop the most effective, data-driven, and viral TikTok campaigns. They take care of every aspect of your TikTok channel, from managing influencer connections to deploying ad spending to producing organic content. Working with TikTok artists of all sizes, including some of the biggest micro-influencers on the planet, is Ubiquitous. They emphasize that involvement and audience engagement are more important than size.
- TikTok Influencer Marketing
- YouTube Influencer Marketing
- Instagram Influencer Marketing
- Content Production & SEO
- Social Media Advertising
- Cash App
Clutch, Trust Pilot, and more.
The Influencer Marketing Factory is one of the greatest micro influencer agencies that offer full-service influencer marketing solutions and mainly focuses on TikTok, Instagram, and YouTube. They develop real, scalable, and ROI-focused social media influencer programs for their clients. The agency offers a wide range of services, including administration of social media, native advertisements, and influencer marketing campaigns. Based on their corporate objectives, they develop a customized and effective approach for a wide range of companies.
- Influencer Search & Contracting
- Content Management
- Target Audience Identification
- TikTok Ads & Management
- Talent Management
- Ren Skincare
- ExeGi Pharma
- FinTron Invest
- MPL Gaming
Time, Social Media Today, Insider, The Drum, Marketing Brew, Grit Daily, and many others.
One of the top micro influencer agencies, Moburst is a full-service digital agency that provides a wide variety of solutions in design and content, marketing strategy, media buying, organic recognition, and product & development. Influencer marketing is only one of their many offerings. They assist a wide range of brands in efficiently utilizing micro and other influencers, resulting in a well-oiled performance marketing engine. Their influencer marketing specialists take care of everything, including creating briefs for the influencers, motivating them with important brand messaging to make the client stand out, and analyzing.
- Campaign Concept & Design
- Video Production
- Social Media Management
- Digital Strategy
- Social Strategy
- Redefine Meat
- Say Brand
ApexDrop is one of the best micro influencer agencies that offer premium lifestyle and influencer marketing material to a variety of brands and organizations. They primarily target Instagram, probably the most visually appealing social media platform, and have a sizable group of “everyday artists” that take license-free lifestyle photos for businesses. ApexDrop creates and provides cutting-edge marketing services that have been shown to benefit its partner businesses over the long run, to create the most powerful communities for consumer brands in North America and wider.
- Influencer Marketing Campaigns
- Photography Services
- Content Production & SEO
- Brand Building
- Public Relations
- Derma E
- Tailor Vintage
- Universal Standard
- Foster Grant
- Media mentions are currently not available.
The Shelf is one of the top micro influencer agencies that offer full-service influencer marketing solutions and has a proprietary SaaS platform for managing and optimizing innovative, brilliant influencer campaigns. They leverage analytics to identify the top Instagram, TikTok, Facebook, Pinterest, and YouTube producers, to assist brands in achieving their objectives. They also create tailored influencer campaigns that pair the appropriate strategies with the appropriate storytellers for the target demographic of the business, to accomplish and provide the maximum ROI. Their influencer initiatives help drive clients of the business down the path to buying by assisting them at each stage of the decision-making process.
- Strategy & Planning
- Fraud Detection & Relationships
- Client Portal
- Reusable Content
- Quality Control & Optimization
- St Pierre Bakery
- The Honest Company
- Nite Ize
Media mentions are not available right now.
More Influence is one of the leading micro influencer agencies that operate under the assumption that younger generations interact with companies in various ways. Traditional marketing and advertising tactics that formerly worked are less effective in influencing them. They like to hear from friends, peers, and reliable sources who have tried and confirmed the product or service because they require proof and market validation. That’s why this agency’s purpose is to assist brands in making genuine connections with creators whose interests and passions match those of the brand to engage with their target market.
- Influencer Marketing Strategy
- Influencer Match
- Influencer Relations
- Content Guidelines
One of the top micro influencer agencies in the UK is House of Marketers, a TikTok influencer marketing expert. They collaborate with a network of 50k+ TikTok influencers, many of whom are the top micro-influencers around the globe. House of Marketers, a pioneering influencer marketing firm, was established by early-stage TikTok workers and agency partners. They create high-impact plans for the brand’s influencer marketing campaigns from the bottom up, constantly taking into account their brand, target market, and most relevant marketing objectives.
- TikTok Influencer Campaigns
- Influencer Strategy
- TikTok Business Profile Content
- TikTok Ad Content
- Influencer Marketing Campaigns
- Cyber Ghost
One of the top micro influencer agencies, NeoReach enables world-class, innovative influencer campaigns for worldwide Fortune 500 companies and leading brands. While they engage with the greatest influencers for each client, regardless of the size of their typical consumer, they are primarily a micro-influencer agency. Their tech and staff manage influencer sourcing, performance measurement, and everything in between. Possibly NeoReach’s most well-known product is their influencer marketing platform.
- Campaign Coordination & Communication
- Logistics & Analytics
- Paid Media Amplification
- Experiential Activations
- Data-Backed Strategy
- The History Channel
- Search Kibble
Market Mirror, SEJ, MarTech Today, Entrepreneur, The New York Times, The Guardian, Forbes, and many others.
One of the top micro influencer agencies, Audiencly’s goal is to link businesses of all kinds and types with global influencers and content producers. Additionally, they provide thorough management for influencers and aid businesses in creating effective and long-lasting marketing plans. Beginning with following some specified procedures that assist identify the brand’s KPIs and audience, their skilled staff will lead companies and their enterprises through the influencer marketing process. Audiencly helps brands in choosing the most lucrative social media channels to promote their goods.
- Influencer Marketing
- Social Media Marketing
- Paid Media
- Content production & SEO
One of the best micro influencer agencies, August United connects brand concepts with deserving micro-influencers who spark a company’s commercial growth. They are a complete influencer marketing agency and, at their foundation, they hold the conviction that everyone has the power to influence action, persuasion, and commerce. They provide companies with a variety of tasks including network building, content generation, experiential marketing, social media advertising, and influencer marketing.
- Influencer Strategy
- Network Development
- Content Creation
- Experiential Marketing
- Pet Smart
- Fox Restaurant Concepts
One of the top micro influencer agencies, Influence Hunter conducts exceptional, personalized influencer campaigns to provide social proof at scale. Their staff puts a lot of effort into comprehending the objectives of the brand and offering them the most individualized, genuine, and data-driven campaigns to take their brand to new heights. The agency specializes in contacting influencers in big numbers on behalf of brands to fast get their product into the hands of numerous influencers.
- Influencer Gifting
- Sponsored & Paid
- Content Management
- SEO Content
- Best Self
Zorka Agency is one of the best micro influencer agencies in the world that specialize in developing ROI-forecasted plans with a risk assessment to assist companies in scaling up. To reach the target audiences of their clients, they provide a unique blend of technology, traffic channels, creative formats, and unorthodox approaches. Using their own analytics platform, Zorka Agency works with 500k+ influencers on six social media platforms. Prior to launch, their media strategies project campaign outcomes, including CPI and CPAs.
- Creative Strategy
- Influencer Marketing
- Community Management
- Performance Marketing & SEO
- Ali Express
- In Driver
Top Micro Influencer Agencies – Frequently Asked Questions:
Who exactly are micro-influencers?
A micro-influencer is someone whose social media following is bigger than that of an average person but smaller than that of a famous social media influencer. Typically, that entails having more than 1,000 and fewer than 100,000 subscribers. Micro-influencers utilize their fan base to advertise products and services that are related to their interests or areas of knowledge. Micro-influencers are used by brands to authentically recommend their goods at a far cheaper cost than famous influencers since they have gained the confidence of their audience.
Some of the most relevant benefits that brands are gaining from engaging with micro-influencers include:
- Improved engagement
Brands would probably not collaborate with micro-influencers if they were simply paying for reach. However, engagement, or the amount of shares, likes, and comments a piece of online material receives, is the measure that micro-influencers keep under lock and key. Because their followers are mostly friends or acquaintances, micro-influencers may engage with their audiences more often and authentically.
- Improved performance of the content
Brands value the relationship these micro-influencers have with their audience, but they also value the material they provide, both textual and visual content. Brands now recognize that low-quality, user-generated video has just as much, if not more, of an impact on viewers as polished content designed and shot by professionals. This is thanks to the meteoric popularity of platforms like TikTok or Instagram, which micro-influencers also use.
- Lower price
Brands are forced to commit their whole budget to a single piece of content since working with influencers becomes more expensive as follower numbers climb. It’s a common misconception among organizations that growing larger always results in success. Micro-influencers in particular are frequently an underused weapon that may set companies apart from their rivals at a far cheaper cost.
What are the most effective micro-influencer marketing strategies?
One of the most effective strategies for increasing sales is utilizing influencer marketing, yet most brands cannot pay high-profile influencers like well-known actors or models. But in fact, companies don’t necessarily need to work with those types of influencers. They ought to target “micro-influencers,” or smaller, niche-focused influencers. These influencers offer immediate marketing of the product or service of the company with incredible conversion rates. They are hyper-targeted influencers with smaller follower counts (under 25k) in a particular specialty and highly engaged audiences.
The following are just a few of the numerous marketing strategies that micro influencer agencies employ to increase the number of high-quality leads for their clients:
- Using campaign-relevant hashtags
Using hashtags specific to a campaign is one of the finest methods to promote it and increase sales. They make it simple for specialized micro-influencers to interact with the company. Although accounts with more than a million followers can appear to be a good method to advertise a company, their interaction rates are lower than those of micro-influencers. A hashtag having the brand’s company name in it may be started by micro influencer agencies to create massive amounts of sponsored traffic and skyrocket their customer growth.
- Making use of user-generated material
One of the top user-generated content strategies makes use of micro-influencers to advance brands’ growth. Micro influencer agencies simply let influencers publish images for the company using user-generated material, giving the impression of authenticity and enhancing their trust. Brands should make a point of developing strong relationships with micro-influencers and utilizing them to position the company with a reliable image.
- Make sponsored articles
Sponsored posts increase interaction and foster a more sincere brand image. Additionally, they enable the brand’s influencers to create in-depth films or other material related to their merchandise. The audience is given important traffic and attention as a result of this publicity, which promotes the brand and gives it a significant competitive advantage.
Who are the top micro-influencers in 2022?
Despite having a limited potential audience, micro-influencers have a very high percentage of “purchasing dialogues” with their followers.
Five of the most popular micro-influencers in 2022 include:
Alina is a lawyer and inspiring fashion blogger based in NYC. She believes that the keys to recreating an everyday appearance for work or leisure are simplicity and adaptability.
Clara, a self-described fashion and shoe enthusiast, launched two of her passion ventures, Sydney Uggs, a footwear retail company, and Milan the Label, a successful online clothing store.
Known for his love of designer clothing and distinctive looks, Gemaén Jordan Taylor is a top micro-influencer from South Africa who also works as a model, TV program host, and blogger. He was chosen as the 2019 South African GQ Best Dressed Man.
One of the top micro-influencers on Instagram in 2022, plus-size fashion and style guru Marie is a blogger from Atlanta, Georgia. As a proponent of positive body image and self-esteem, Marie utilizes her blog and Instagram as a platform to share her thoughts, inform others, and celebrate the individuality and beauty of the plus-size woman.
As a New York-based fashion blogger, freelance writer, creative director, and digital media specialist, Lauren Caruso is a game-changer micro-influencer. She has almost ten years of experience in the publishing business and often contributes to Harper’s Bazaar, Allure, Byrdie, Coveteur, CNN Underscored, and other publications.
How much do micro-influencers charge?
Payment is frequently based on how many followers an influencer has. In light of this, social media influencers are sometimes classed according to the size of their audiences, whereas micro-influencers frequently have between 10k and 75k followers. However, having a larger audience doesn’t automatically translate into higher performance because micro-influencers sometimes have the highest interaction rates even when they have fewer followers.
Although these might differ greatly based on the influencer’s specialization, gender, engagement rate, region, etc., influencer fees often follow a range of charges per post. The prices shown below reflect the average cost of influencer marketing around the globe as well as what micro-influencers charge for comparable services.
- Instagram posts
This reasonably priced platform costs $10 per post for every 1,000 followers. Micro-influencers typically charge $200 to $1,000 each post.
- TikTok posts
Influencers on the app charge $5 to $2,500 for each post. Micro-influencers often charge $300 to $1250 for each post.
- YouTube videos
Influencers often charge $20 per YouTube video for every 1,000 followers. Micro-influencers charge between $500 and $3,000 for each post, on average.
- Facebook posts
Influencers charge an average of $25 for each post for every 1,000 followers. Micro-influencers charge between $100 and $800 for each post, on average.
- Snapchat views
Snapchat influencers charge $10 for each post for every 1,000 followers. A typical micro-influencer receives 5,000–9,999 views and charges between $1,000 and $3,000.
- Twitter posts
Twitter offers the most affordable influencer marketing rates, at $2 per post and per 1,000 followers. Micro-influencers charge between $50 to $350 for each post, on average.